To start your own business, it is not necessary to open a large beauty salon - this will require an impressive investment. Why not start small - with a small beauty parlor? The business does not require large investments, and the work can even be carried out independently. How to open a beauty parlor from scratch?
A beauty salon is a cross between a beauty salon and a hairdresser around the corner. The specialist here provides procedures aimed at improving and rejuvenating the body. And if a hairdresser can start work only by officially registering his activity, then a private beauty parlor will require a license to carry out activities.
Well, if you already know this direction well, it will be much easier to start a business. But in any case, in order to calculate all the possible risks, draw up a detailed business plan for a beauty parlor. Here, choose a concept for the future institution, reflect the costs and think over a marketing strategy.
Our business valuation:
Starting investment - 600,000 rubles.
Market saturation is average.
The complexity of starting a business is 7/10.
How can you start a business?
Where to start a business? It does not hurt to consider different options for starting. Choose the one that seems most beneficial to you. What path can be taken here?
Is it possible to open a beauty parlor at home? After all, if you calculate, this particular option for starting a business will be the most profitable financially - you will not need to spend money on renting and decorating premises. This is what many cosmetologists do - they provide services by receiving clients at home. Under the law, such activities are not considered legal! Firstly, in private practice, you must pay taxes to the state - and this is impossible without registering an LLC or individual entrepreneur. Secondly, at home, the requirements of SanPiN are not observed - if you make a mistake during the procedure, you cannot avoid litigation. Therefore, no matter how much you want to save money by doing activities at home, this idea should be abandoned. Believe me, you will have more clients if the procedures are carried out in a well-equipped office - clients are demanding now, and not everyone will risk turning to a specialist who operates at home.
Legal registration of business
You can open a medical and cosmetology office only with the registration of an individual entrepreneur or LLC. If you do not plan to develop your activities in the future and are not going to provide services that are subject to licensing, opt for the IP form - here it is easy to calculate taxes, and you will not need much money. But for constant purchases of special drugs and for inclusion in the price list of specific procedures, it would be better to register a business in the form of an LLC.
To be able to carry out many of the procedures, you will need to obtain a license. This process is quite laborious - you need to collect a whole package of documents. How to get a license? Permission to conduct activities is issued by the Ministry of Health. The following documents must be submitted for consideration:
- Business registration certificate.
- Documents confirming that there is a room for work (lease agreement, for example).
- Certificates and registration certificates for the devices to be used.
- Contract for the maintenance of medical equipment.
- Diplomas of education of specialists who will work.
- Permits from SES and fire inspection (issued after inspection of the premises).
If in doubt whether medical licensing is required for a beauty parlor, consult with specialists from the Licensing Bureau. For example, any "beauty injections" will require the specialist to have the appropriate education and, of course, to obtain a license to carry out activities!
Now you need to come up with a name for the institution. Despite the fact that a beauty parlor is not a full-fledged beauty salon with many services, approach the choice of a name responsibly. It must be memorable for customers.
Beauty salon package
How much it costs to open a beauty parlor depends largely on what list of services you will offer to potential clients. Based on the “range” of procedures, equipment and cosmetic preparations will also have to be purchased.
The list of services provided can always be expanded - such development will only benefit the business. But already at the start-up stage, outline those main areas that are in demand among consumers, and offer exactly these procedures. According to experienced entrepreneurs, the success of an institution largely depends on a well-formed price list of the services provided!
The beauty parlor should provide 2-4 "branded" procedures. But in addition to them, additional services are also needed. An "average" institution offers customers at least 10 different procedures aimed at improving and rejuvenating the body.
What services can be offered?
- different types of peelings and facial cleansing;
- massages (therapeutic, anti-cellulite);
- lymphatic drainage and electrolysis;
- removal of scars and scars on the skin;
- complex skin care (masks, massage);
- mesotherapy, biorevitalization, skin tightening, microdermabrasion, cryodestruction.
If you plan to work on your own without involving other specialists, make a list of services for the future beauty salon, based on your knowledge and education. To expand the list of procedures will have to undergo training.
Find a suitable space for a beauty parlor
The requirements for a beauty parlor from the SES and the fire inspection are very strict. Proper lighting, availability of heating and sewerage - you will have to spend money on repairing the premises! The optimal area of the office is at least 15 m 2 (at least 4.5 m 2 should be allocated per workplace). In a smaller room, the equipment of a beauty parlor simply will not fit - all this will be checked by the supervisory authorities.
Look for a room for a beauty parlor carefully. A suitable location could be the city center or a busy residential area. It should be easy to get here. A "bonus" for customers will be a car park nearby. It is unlikely that a small establishment will gain a client base from all over the city - you should count on visitors from the nearest area. Therefore, it is advisable to think about opening a beauty parlor on the first floor of a residential building. There is another good option - to rent a separate room in an existing beauty salon, where they offer only hairdressing services, manicures and pedicures. Such a "neighborhood" will be beneficial to both parties!
The design of the beauty parlor can be different. As a rule, in establishments of such a plan, light colors are used when decorating the premises - the atmosphere should be “relaxing”. In addition, it is worth focusing on the requirements of the SES and the fire inspection - study the rules that are put forward for the decoration of establishments providing medical and cosmetic services.
Beauty parlor equipment
What do you need to equip a beauty parlor? Here, first of all, it is worth focusing on the services that the institution will offer. In any case, you will need to buy furniture for a beauty parlor:
- couch,
- armchair,
- cabinets and shelving,
- table,
- stationary and mobile cabinets,
- shelves.
It will be necessary to buy equipment for a beauty parlor - for example, sterilizers for instruments, steam baths. The list can be very long, since each service has its own device. Specialized equipment is quite expensive. But this is not the case when you can save money - cooperate only with trusted brands!
Regularly have to buy towels, napkins, aprons, cotton wool, syringes. In addition, it is necessary to choose those cosmetic products that will be used in the work. This is professional cosmetics - it is sold only to specialists in the beauty industry. Find the products you are sure of - of course, they must be accompanied by quality certificates.
Development of the planned business
To open a beauty parlor from scratch with a small list of services provided, you will need at least 600,000 rubles. The costs will be spent on paperwork, the purchase of furniture and cosmetics, rent and decoration of the premises. And investments will be many times greater if you plan to purchase expensive equipment.
Given the high cost of cosmetic procedures, investments will pay off quickly - in a year you can “go to zero”. But this is with a constant flow of customers. It is not difficult for a good specialist to develop a client base - over time, word of mouth will work when clients recommend a beautician to their friends. You may not even need additional advertising. But the first step is to think about your marketing strategy. Use different platforms to advertise your services - ads in newspapers, magazines and the Internet. Groups in social networks and your own website give a good return.
If we talk about the modern beauty parlor, it began its rapid development in the middle of the 20th century and today has achieved tremendous success. The main goal of a modern beauty parlor is to regulate metabolic processes in the skin and delay the external manifestations of aging as much as possible. Women today can completely change their appearance through the use of electronic devices used in the application of masks and wrinkle smoothing. Epilation has become a daily routine not only for the female part of the population, but also for the male. Firming facial massages using special oils allow you to tighten your facial skin in a couple of weeks. Not to mention the design of eyelashes, lips and eyebrows.
Turning to our beauty salon once, you will remain our regular customer forever. A beauty parlor on Preobrazhenka in the Golden Apple beauty salon is a beauty parlor from the world's leading manufacturers of cosmetic products and top-level professionals.
GUINOT
| Name | Procedure time | Cost, rub. |
|---|---|---|
| HYDRADERMIE Double Ionisation | 60 min. | 4 690 |
| HYDRADERMIE Double lonisation Plus | 90 min. | 5 650 |
| HYDRADERMIE Age Logic | 90 min. | 6 550 |
| HYDRADERMIE Lift | 90 min. | 6 550 |
| HYDRADERMIE Lift Express | 60 min. | 4 200 |
| HYDRADERMIE Lift | 60 min. | 3 600 |
| LIFTOSOME | 60 min. | 4 800 |
| BEAUTY NEUVE peeling | 60 min. | 4 200 |
PHYRIS
HOLY LAND
Anna Lotan
DEMAX
FACIAL MASSAGE
| Classic massage | 45 min. | 1 200 |
| plastic massage | 35 min. | 1 000 |
| Chiroplastic massage | 45 min. | 1 700 |
| Spanish modeling massage | 45 min. | 2 000 |
| Lymphatic drainage massage | 35 min. | 1 000 |
| Cryomassage | 20 minutes. | 800 |
| 45 min. | 2 900 | |
| Myofascial facial massage (Reconstructive) | 60 min. | 3 500 |
| 45 min. | 2 700 | |
| Smas-lifting (Active lifting) | 60 min. | 3 200 |
Kinesiology taping
COMPLEXES
| General care (massage + mask) | 90 min. | 2 700 |
| General care (massage + mask + alginate) | 90 min. | 3 000 |
| Ultrasonic face cleaning | 60 min. | 2 700 |
| Manual face cleaning | 90 min. | 3 400 |
| Complex Face Cleaning (ultrasound + manual) | 120 min. | 3 500 |
| Back cleaning (partial) | 60 min. | 2 700 |
| Back cleaning (full) | 90 min. | 3 500 |
| Face mask according to skin type (in addition) | 20 minutes. | 600 |
| Face mask according to skin type (make-up remover + mask + cream) | 30 minutes. | 800 |
| Face mask according to skin type (make-up remover + peeling + mask + cream) | 45 min. | 1 500 |
| Alginate mask | 30 minutes. | 800 |
| Face mask "Gypsum" (full face) "JANSSEN" | 30 minutes. | 1 800 |
| Face mask "Gypsum" (lower third of the face) "JANSSEN" | 30 minutes. | 990 |
| Paraffin therapy | 20 minutes. | 800 |
| Darsonval | 20 minutes. | 600 |
| brushing | 20 minutes. | 500 |
| Iontophoresis | 30 minutes. | 800 |
| Microcurrents | 30 minutes. | 1 200 |
| Milia Removal (1 pc.) | 15 minutes. | 100 |
| Removal of papillomas (up to 10 pcs.) | 30 minutes. | 100 |
| Removal of papillomas (over 10 pcs.) | 60 min. | 50 |
| Coagulation (spider veins) | 30 minutes. | from 200 |
| Wart Removal | 20 minutes. | 300 |
RENOPHASE
| Peeling RENEWLIFT (Active lifting peeling) | 60 min. | 4 350 |
| Peeling REPROGRAMMATION (Regenerating Peeling) | 60 min. | 3 750 |
| Peeling KERATOREGULATEUR (Sebo-regulating peeling) | 60 min. | 2 990 |
| Peeling Madndeliqu 40 (Anti-inflammatory, sebum-regulating, depigmenting peeling) | 60 min. | 3 250 |
| Peeling + Phototherapy | 120 min. | 5 000 |
Peelings McPEEL
| Almond peeling 40% | 60 min. | 2 000 |
| Milk peeling 50% | 60 min. | 2 500 |
| Salicylic peeling 25% (1 layer) | 60 min. | 1 200 |
| Jessner salicylic peel (1 layer) | 60 min. | 1 200 |
| Glycolic peeling 35% | 60 min. | 2 100 |
| Glycolic peeling 50% | 60 min. | 2 500 |
| yellow peeling | 60 min. | 5 000 |
PEELING BIOREVITALIZANT
| PRX-T33 | 5 000 | |
| FRUIT-PIIL | 2 000 | |
| BIO Re Peel Cl3 | 4 000 | |
NATINUEL
| Name | Procedure time | Cost, rub. |
|---|---|---|
| Global skin rejuvenation based on Mando Ferul - peeling | 60 min. | 3 600 |
| Biostimulating all-weather, universal peeling Poli Soft | 60 min. | 3 400 |
| Treatment for sensitive skin with signs of rosacea | 60 min. | 3 500 |
| Triple action cleansing procedure (Desincrustation + Ultrasound cleaning + Manual), normalizing the hydrolipid layer. | 90 min. | 3 900 |
| REVINOL - intensive rejuvenating regenerating peeling procedure "Gold standard of cosmetology" | 60 min. | 8 500 |
| Bio-stimulating antioxidant professional treatment RX 50 Synergic | 60 min. | 4 200 |
Treatments based on FAT NORMALIZE
Treatments based on NORMALIZE SKIN
DESIGN
| Name | Procedure time | Cost, rub. |
|---|---|---|
| Eyebrow correction | 300 | |
| Eyebrow shape | 400 | |
| Eyebrow coloring | 300 | |
| Eyebrow lightening | 300 | |
| Eyelash coloring | 300 | |
| Eyebrow modeling with henna | 1 200 | |
| Permed eyelashes | 1 500 | |
| Eyelash lamination | 2 500 | |
| Microblading correction | 1 500 | |
| Removal of eyelash extensions | 800 | |
| Ear piercing (children under 7 years old) | 2 000 | |
| Ear piercing | 1 500 | |
| Ear piercing (One ear) | 1 000 | |
| Belly button piercing | 2 000 | |
* The nuances of the cost of the service at the discretion of the master
Unlike medical services, cosmetology always requires expenses on the part of clients. The services provided by beauty parlors have always been very popular, but nowadays there is a steady trend of increasing demand for them, since environmental conditions in megacities negatively affect the appearance of women, and cosmetologists help to slow down and hide the aging process. It is worth noting that more and more often men who also want to look good are becoming regular customers. Given all this, we can safely say that the opening of a beauty parlor, although it is a highly specialized type of business, is quite promising.
You can open your office "from scratch", under a franchise or purchase a ready-made business. Choosing the latter option, you will need to carefully study all the documentation, reputation among customers and the presence of debts. It is best to start a cosmetology business with a franchise for those who do not want to spend a lot of time developing a marketing strategy, supplying consumables and promoting the market. The disadvantage of this method is the complete dependence on the pricing policy and goods of the franchise seller. For entrepreneurs who want to occupy their niche in the market of cosmetology services and work for their reputation, it is best to start the business from scratch.
room
The profitability of a beauty parlor directly depends on the correct choice of premises. It is worth giving preference to the sleeping areas of the metropolis, they are considered the most profitable. You may well choose: the first floors of residential buildings, areas near mini-markets, premises in shopping centers, as well as premises that are located near beauty salons and fitness centers, but only if such services are not already provided there.
Remember that the area of the beauty parlor should be at least 60 square meters. m, and one workplace should occupy at least 8 sq. m. It is this area that will be enough to place all the necessary equipment. It is advisable to open an office for 5 jobs, otherwise a queue may form among customers, which will negatively affect the reputation of the salon. In addition, for the normal functioning of the office, it is also necessary to organize: a wardrobe, a utility room, a waiting room and a toilet room.
As soon as you conclude a lease agreement, the premises must be refurbished, and it is advisable to choose materials in light soothing colors so that visitors can relax and tune in the right way. And each workplace must be equipped with a good light source, otherwise the specialist will not be able to provide quality services.
When arranging an office, it is desirable to choose furniture that is well cleaned and washed. Purchase a mobile tool cart, craft table, vanity table, beauty chair, special steam bath chair, screw chair, clean linen cabinet, and washbasins (with hot and cold water). The main equipment is a chair, because almost all procedures are carried out in a lying or sitting position, during which the client should feel comfortable. In addition, special cosmetics and underwear should be used in the work: lotions, hygienic tampons, aprons, masks and tonics. The final set of all necessary tools and equipment is formed based on the requests of the beautician and your personal ambitions.
Legal aspects
Before opening a beauty parlor, it is imperative to obtain a license for those types of services that are medical. These include: cryomassage and other types of therapeutic massage, callus removal and peeling, complex skin care, invasive and anti-cellulite procedures, lymphatic drainage and electrolysis, removal of ingrown nails, as well as mesotherapy, skin tightening, microdermabrasion and cryodestruction.
After identifying services that require mandatory licensing, entrepreneurs need to obtain a license for a beauty parlor. This document is issued by the Ministry of Health. To receive it, you need to prepare the following documents: a contract for the maintenance of medical equipment, a certificate of registration with the tax service and constituent documents, title documents for the premises and equipment (lease agreement, certificates and certificates for equipment), as well as certificates and diplomas of education specialists. Permission to open a beauty parlor must also be obtained from the SES and fire supervision.
Instruction
Assess the market situation. Currently, it is more profitable to open offices that offer a range of cosmetic services. It is better if the beauty parlor is located in close proximity to or a fitness room.
In any case, to start work, you need to register a legal entity, find a room that meets the requirements of the SES and fire supervision, and obtain permits for it from these authorities. And also get a work permit from the local authority.
There are several options for opening an office.
Acquisition of a ready-made business. This option has its advantages: it is often cheaper than opening an elephant from scratch; the most difficult phase, the process, is over; regular customers come to you. But a minus is also possible: the image created by the previous owner. The amount that you saved when buying an already existing one can be spent on its refurbishment.
Franchising. With this method, you buy the right to bear the name. To do this, an agreement is concluded with the owner, a one-time cash contribution is made, then an annual deduction is transferred to the company. You buy equipment, get advice and instructions from the company - and build your own.
Opening an office on your own. If you decide to act independently, you will get as much information as possible about the segment of the market in which you decide to work. Contact the experts or get trained. Think over everything to the smallest detail. Take a look at the room. To begin with, a small room at a hairdresser's, in a business center, a shopping center, on the ground floor of a residential building will suffice. Make a clear calculation of how much you need to invest and how much you have.
Be sure to analyze the client base of the area in which you plan to open a beauty parlor. Everything is important in this matter: the brands of cars left in the yards, the level of shops in the area, infrastructure, etc. If this is a residential area, then the clients are mainly housewives and pensioners, for whom accessibility is more important than high-class services.
Determine the competitiveness of your future business: can you stand the mark next to other salons, what are you ready to provide as a highlight.
Determine the level of the future beauty parlor. Choose a set of services based on customer needs and local characteristics. The classic version of the “business class” office includes two components: image services (make-up, hairdresser, stylist) and cosmetology. Image services involve the constant return of the client to your office. Cosmetology is a service related to figure or face correction.
Cosmetic services have always enjoyed considerable popularity among the population of large cities. Now this t The trend continues to develop, because the ecology of the metropolis leaves much to be desired.
For many people, visiting a beautician has already become a habit, and every year the number of male clients in such salons increases, which indicates the demand for the services of beauty parlors. So why don't those who want to start a new business consider this type of activity as an additional, and perhaps the main type of income? Let's try to figure out how to open a beauty parlor.
Let's get started
So, the first thing to do is to understand how you see your business. Will it be a small office offering only a few services, or a large business with a large number of specialists? Depending on this, it is necessary to calculate the costs.
How to open a beauty parlor and where to start? The first thing you need to pay attention to is the room where all services will be provided. It is worth choosing a place in the city in which people are constantly “circling”. At the same time, it is desirable that it be a sleeping area. A good option is the first floor of a residential building near any medical or entertainment center, market, sauna, etc. Sometimes it will be very useful to equip your beauty parlor near a beauty salon.
Staff
It is allowed to hire only persons who have a secondary or higher medical education or, in extreme cases, a certificate of completion of cosmetologist courses. Each employee must have a medical examination certificate (or better, a medical book). It needs to be done once a year.
Further, before opening a beauty parlor, it is necessary to establish strict rules for the staff: each employee must be dressed in a white coat, and put their hair under a scarf or cap. Special requirements are imposed on the masseuse - she needs to cut her nails short so as not to injure the client, it is forbidden to wear dresses with narrow sleeves (they must wrap freely), all rings and other jewelry must be removed from her hands.
How to find good specialists?
The best option is to poach professionals from well-known beauty salons. This is very convenient, but far from safe. For example, after working for you for a couple of months and scouting out all your "chips", an employee can simply run away to the previous owner and transfer all the information to him.
Also, before you open a beauty parlor, you can advertise in the newspaper about a free vacancy for a beautician (or other employee). If you wish, arrange something like a competition for a place. If you have little understanding of cosmetology and do not even suspect how to choose a professional, then you can invite a specialist from a popular salon to be an expert (provided that his owner allows him to do this).
If there is a financial opportunity, you can send specialists to advanced training courses. Although in some cases the masters themselves pay for their training or pay off their debt by working hard.
Maybe it's better to buy?
There are several options that are possible when running a business in cosmetology. The first is to open it from scratch. This is quite suitable for those who do not like to correct other people's mistakes, and are used to doing everything on their own. In this case, you will gradually occupy your niche in the cosmetology business, gaining your own reputation, and not using someone else's.
If there is no time for this, then you can purchase a finished case. But it is worth considering that when buying a cosmetic business, you need to carefully review all the documents, make sure that there are no debts and study the reputation of the salon with customers.
Well, the third option is franchise business. In other words, you take a ready-made business of a company and run it under its own brand according to the scheme it has developed. This option is suitable for those who do not want to delve into the details of promoting their brand on the market and devote time to a marketing strategy. But even here there is a minus - the complete dependence of the quantity and quality of goods and prices on the franchise seller.
Project payback
Before you open a beauty parlor, you need to calculate its profitability. To start a business in this direction, 400,000-500,000 rubles will be enough. But even with such costs, you should not expect instant profit. When you set prices for services provided in the office, pay attention not only to the amount of finance invested in the project, but also to the prices of competitors. It is possible that for the first few months you will have to work even at a loss.
Therefore, it is very difficult to talk about the payback period of a business. On average, with constant investment in the development of the business, it will take from 2 to 5 years.
Services that a cosmetology office can offer
Already experienced specialists advise opening their own business in this direction, on the condition that there will be at least 5 jobs in the salon, and in different directions. For example, the most common services include:
- care for the skin of the face;
- body care;
- epilation;
- massage;
- hairdressing services;
- manicure and pedicure.
Some of these types of services can be combined depending on the employment of the masters. In this case, the guarantee of success can be considered the attraction of customers by some kind of "highlight". You can, for example, purchase equipment for laser hair removal.
What do you need to open a beauty parlor?
We have already talked about where it is best to locate your mini-salon. Now let's touch on the topic of the necessary equipment and tools.
So, a small list of equipment needed to open a cosmetology business:
- a dressing table with a mirror, cabinets and a special screw chair;
- to perform steam procedures, there should be a separate table;
- special cosmetic underwear - napkins, sheets, aprons, towels, bathrobes, hats, scarves, etc.;
- a massage table;
- special equipment: iron, hair dryer, curling iron, steam bath, sterilizer, etc.;
- various trays, jars with lids, bottles, containers, etc.;
- tools: probes, eyelash or clip tweezers, eyelash curlers, scissors, spoons and special needles for cleaning the skin, etc.
All equipment for a beauty parlor must be constantly disinfected, and the instruments used in the procedures must be sterilized after each use.
If we talk about the necessary documents that will be needed when opening a beauty parlor, then their approximate list is as follows:
- registration documents and certificates for equipment;
- diplomas confirming the necessary education of specialists;
- premises lease agreement;
- documents confirming the approval of the opening of the cabinet by the fire department and SES;
- a contract for periodic maintenance of medical devices and devices, concluded with the relevant companies.
After you have all the above papers in your hands, you will be given the main document, without which you simply cannot open a beauty parlor - a license.
Issue price
Before you open a beauty parlor, you need to carefully calculate all the upcoming costs. On average they look like this:
- The rent of premises will require from 20,000 to 50,000 rubles per month, depending on the location.
- For the purchase of cosmetics (and it is advisable to choose one line) you will have to fork out from 20,000 to 40,000 rubles. According to knowledgeable people, this certainly cannot be saved.
- For the purchase of equipment, about 100,000-20,000 rubles are needed. This amount does not include laser devices. With them, it will be from 1,000,000 to 3,000,000 rubles.
- Arrangement of an office for manicure and pedicure will cost at least 150,000 rubles.
- Do not forget about high-quality repairs, which visitors look at first. You can spend endlessly on it, but, on average, it will “take away” from you from 10,000 to 30,000 rubles per square meter.
- The hall for the administrator and the massage room will cost you about 50,000-70,000 rubles.
But keep in mind that a lot depends on what kind of people your beauty parlor will be designed for. The business plan given above is more suitable for more expensive salons.
And further
If your priority is middle-class customers, then you can save a little here. For example, you can choose a place for arranging your beauty parlor in a sleeping and not very noisy area. Renting such a room will not cost too much - from 250 to 400 rubles per square meter.
You can buy equipment from a not very expensive manufacturer - a Taiwanese or Polish assembly. So, for example, about 70,000-80,000 rubles will have to be spent on a pedicure and manicure room, and no more than 20,000 rubles on a massage room. By the way, when purchasing equipment and tools for your beauty parlor, you can pay attention not only to foreign manufacturers, but also to ours - domestic ones. As practice shows, they are practically inferior in quality.
