Brand history Smeg originates in 1948, the day when Vittorio Bertazzoni opened a small company in the small town of Guastalla in northern Italy, where the company's head office is located to this day. The name Smeg is an abbreviation that stands for "Smalteria Metallurgica Emiliana Guastalla", which translated into Russian means "Metallurgical Plant Emilia Guastalla". The Bertazzoni family specialized in the Kuznetsk business for many years, but later changed their direction of activity to metallurgical.
A big step forward in the development of the Smeg brand was the release in 1956 of the then innovative gas stoves "Elizabeth" with automatic electric ignition, a safety valve and a timer. Due to the resounding success in the market, in the early 60s, the company's activities expanded - the production of dishwashers and washing machines began. The seventies saw the start of the production of built-in hobs and ovens. Every year the company is constantly growing and improving, successfully expanding its product range and improving performance in accordance with technical progress, attracting world-famous designers and architects to cooperate. Already in the 90s, Smeg became a real style icon and a source of inspiration for its competitors. The reason for such a dizzying success was the release of exclusive, and color in vintage style of the fifties.
Having reliably established itself in the global market, Smeg launched its activities in the professional field, producing specialized equipment for restaurant and hotel catering, as well as equipment for the medical field.
Smeg's success
Smeg is currently one of the largest manufacturers of kitchen equipment in the world. The main production is concentrated in three large factories located in Northern Italy. Representative offices of the company are located all over the world - in France, the USA, Portugal, Russia, the United Arab Emirates and other parts of the globe.
The uniqueness of Smeg products and their exceptional recognition on the world stage is based on an individual approach to design, a constant pursuit of aesthetic perfection and attention to the smallest details.
History of Smeg
1948 - Smeg is founded in the small Italian town of Guastalla.
1955 - The company released the first gas stove Elizabeth series, equipped with automatic ignition, timer and gas control.
1963 - Presentation of the first model of the Smeg washing machine of the Leda collection.
1970 - A revolution in the dishwasher market - the premiere of the Smeg dishwasher, with a capacity for 14 place settings.
1971 - Start of serial production of built-in ovens and hobs, which became calling card Italian brand.
1977 - Signed a sponsorship contract with the legendary Ferrari driver. In the same year, the famous designer Franco Maria Ricci created the Smeg brand logo.
1985 - Designed with the Italian architect Guido Canali product line Classica, which is known for the use of stainless steel with a special stylistic rigor.
1991 - Launch of the new Contemporanea line.
1995 - Start of collaboration with architect Renzo Piano, which contributed to the creation of unique hobs, ovens, refrigerators and a home greenhouse.
1997 - The bright and exclusive refrigerators of the FAB collection saw the light.
2008 - Smeg's 60th anniversary year - brought the company a Wallpaper design award for its collaboration with designer Marc Newson.
2010 - hob and the Linea oven received the prestigious Good Design award.
2012 - Italia Independent and Smeg Corporation created a denim refrigerator - Smeg FAB28RDB. In the same year, a unique product was created - the SMEG500 mini-bar.
2014 - Smeg small home appliances in retro style. The collection received awards: Red Dot Design Award and Good Design Award.
A little about us...
Our service department has been providing repair services for over 10 years. household appliances Smeg to residents of Moscow and the Moscow region. Thousands of owners of Smeg household appliances have become our customers.
During the existence of the service, a great intellectual potential and practical experience have been created, which makes it possible to successfully cope with the tasks set. Service engineers are allowed to work only after completing a training course and passing exams. In addition, regular refresher courses are held.
The service department offers:
Repair of large household appliances (refrigerators, washing machines, dishwashers, electric stoves).
sale original spare parts and accessories for household appliances.
Technical advice.
The high quality of the services provided is confirmed by the fact that most of our regular and new customers are referrals. We value our reputation and try to perform the declared services properly.
SMEG is an elite Italian technique of the highest level. Under the Smeg brand, hobs, refrigerators, freezers, hoods, ovens, coffee machines, microwave ovens, steamers, cooking centers, dishwashers and washing machines, dish warmers, kitchen sinks, faucets, kettles, toasters, blenders, professional equipment for cafes, bars and restaurants and other devices, the purpose of which is to make your life more convenient and comfortable. Buying equipment today is fast and easy. And the specialized online store of Smeg equipment will help you with this - websiteHistory of the SMEG brand
In the 17th century, in Guastalla, a small town in northern Italy, Roberto Bertazzoni and his family founded their own blacksmith business. Subsequently, it turned into a metallurgical enterprise. In 1906, at the Milan World Expo, the world saw the first cooker presented by the company. In 1948, the SMEG factory was established, and by the beginning of the next decade, it could already boast of producing electrical appliances. However, the company knows a lot about other aspects of production, in addition to technical. The whole world has long been known for the extraordinary, striking design of technology. Evidence for this is a mass. For example, the Elizabeth gas stove (introduced in 1956) and the Leda washing machine (introduced in 1963) won consumer recognition. Their name alone evokes thoughts of beauty and elegance. Or the iconic Smeg refrigerators in retro and 50s style, which have won recognition from buyers around the world and many prestigious global and European design awards. This list can be continued for a long time. Such equipment will always find a place in the apartment, country house or office, emphasize the refined taste of its owner. But the quality of the product is also excellent. Today Smeg symbolizes a strong union of high technology, the highest quality and sophisticated style.
Features of SMEG technology
All manufactured equipment is distinguished by ease of use and functionality. This is possible due to the fact that certified laboratories always take into account the needs of customers and competently approach the production process. They do not forget here about their many years of experience, as well as modern advanced research. Realizing that for many consumers a significant place is occupied by design, professionals pay considerable attention to it. The Smeg online store gives customers a wonderful opportunity to purchase equipment in which everything is perfect, down to every detail and element of appearance. Balanced design never goes unnoticed. It is concise or vice versa created in the classical recognizable style and definitely original. Smeg produces various design series and each buyer will find the option that he likes the most. The best designers and design studios in Europe have put their efforts into creating these creations. Whether it is an oven or a refrigerator, a washing machine or a cooking center, a hob or an extractor hood, everything will best emphasize the individuality of the interior and the excellent taste of the kitchen owner. It is important to note that you can buy Smeg equipment not only for personal use, but also for professional use. The company manufactures professional equipment for catering establishments, medical institutions. Any product of the Smeg brand will serve reliably and trouble-free long time. This confirms the experience of many consumers of such products around the world.
Becoming a company widely recognized throughout the world in the field of home appliance design.
Brand evolution:
- 1948 - Smeg is founded in the small Italian town of Guastalla.
- 1955 - The company released the first gas stove of the Elizabeth series, equipped with automatic ignition, timer and gas control.
- 1963 - Presentation of the first model of the Leda washing machine.
- 1970 - A revolution in the dishwasher market - the premiere of a dishwasher with a capacity of 14 place settings.
- 1971 - Start of serial production of built-in ovens and hobs, which became the hallmark of the Italian brand.
- 1977 - Signed a sponsorship contract with the legendary Ferrari driver. In the same year, the famous designer Franco Maria Ricci created the trademark logo.
- 1985 - Together with the Italian architect Guido Canali, the Classica product line was developed, which is known for the use of stainless steel with a particular stylistic rigor.
- 1991 - Launch of the new Contemporanea line.
- 1995 - Start of collaboration with architect Renzo Piano, which contributed to the creation of unique hobs, ovens, refrigerators and a home greenhouse.
- 1997 - The bright and exclusive refrigerators of the FAB collection saw the light.
- 2008 - Anniversary year for the company - 60 years - brought the company a Wallpaper design award for collaboration with designer Marc Newson.
- 2010 - The Linea hob and oven received the prestigious Good Design award.
- 2012 - Italia Independent and Smeg Corporation created a unique product - a denim refrigerator -. In the same year, a unique product was created - a mini-bar.
- 2014/2015 - Smeg small household appliances in retro style. The collection received awards: Red Dot Design Award and Good Design Award.
Brand Aesthetics
Premium class appliances from the Italian manufacturer are distinguished by a unique combination of stylish and harmonious solutions. In the Hausdorf online store, you can purchase sets of appliances of the aesthetics you like, completing the kitchen with appliances that harmoniously combine with each other.
- Piano Design - elegant stainless steel appliances, complemented by sophisticated fittings;
- Linea - a series of devices in modern design, whose distinctive features are light, consistency, clear lines and comfort;
- Classica - attention to detail, strict forms and compact dimensions distinguish this series of devices;
- Cortina - an aesthetic that combines wrought iron and refined forms that outline the style of alpine chalets and old Italian estates;
- Coloniale- classic style, taking the user back in time and creating a feeling of comfort and exclusivity.
- 50's Retro Style and Victoria - the retro line of models is made in original colors and equipped with advanced technologies.
professional equipment
The company has already established itself not only as a manufacturer of home appliances, but also in the professional field. A division of Foodservice and Instruments, manufactures equipment for catering and medical institutions.
For those working in the catering and hospitality industry, high performance, technological innovation and thoughtful ergonomics are a must. external version appliances.
The corporation takes into account these needs and creates models that meet high requirements:
- proofing cabinets - ideal for defrosting and proofing dough products, as well as for maintaining the temperature of already finished products.
- kilns - precise design, advanced technology and best materials- convection and multifunctional ovens represent perfection from all points of view.
- mini-bars - built-in and freestanding appliances, 30 and 40 liters
- dishwashers - professional dishwashers made entirely in Italy and designed for bars, restaurants, canteens, hotels and other catering establishments. The lineup includes glass washers, front-loading dishwashers, and dome dishwashers.
- chest freezers- have high energy efficiency, allow for a long period to store products.
- Ice makers are efficient devices that allow you to freeze various types of ice.
- wine cabinets- provide optimal storage of bottles of red, white and champagne, thanks to thoughtful temperature zones and protection from the external environment.
- accessories
Thanks to improved interfaces and various software solutions, all professional equipment fully meets the high requirements of consumers, combining functionality and ease of managing intellectual resources.
Unsurpassed quality of devices, time-tested
- Ovens
- microwaves and steamers
- Hobs
- Air cleaners
- Cooking centers
- Refrigeration and freezing equipment
- Dishwashers
- Washing machines
- Sinks and faucets
- Small household appliances
- Professional equipment for production and restaurants
All devices undergo strict control at the production stage, meet the most stringent quality and safety standards.
The reliability of the brand's equipment is beyond doubt. Buying this equipment, be sure - it will serve you for many years. Nevertheless, there are service centers around the world, to which each user can contact with a question about the technique, its functionality, warranty or connection.
In the Hausdorf boutique you can buy devices at an attractive price and order delivery at a convenient time for you.
