Google is a search engine with additional tools and services.
We can say that Google.com is Sherlock Holmes with his card file, in which data about all the figures of the underworld are sorted by first and last names, and he easily knows where and how to find any information. In addition, the detective will play the violin for you or entertain you with an interesting conversation. Naturally, the search engine finds not only information about criminals. He has access to everything and everything.
When did Google appear and who founded it
The history of Google begins in 1998, when the search engine began to be used at Stanford University, where its founders Larry Page (USA) and Sergey Brin (an immigrant, born in the USSR) studied.
Both students were solving the problem of searching in large data warehouses. At that time, search engines were already working, but the results of their work were unsatisfactory. The search was carried out by keywords, and spam got into the issue. The new system took into account backlinks. If there were a lot of them on the resource, this meant that the portal was relevant to the request and authoritative.
As an example, the developers took references in academia. The more scientists refer to the person they are looking for, the higher their status, the more authoritative the person becomes. This is how PR (PageRank) appeared - one of the indicators of ranking and weight of the page and the site as a whole, which raised the quality of the search and generally made a fundamental turn in its algorithm.
Mathematicians asked the first users of Stanford to express their impressions and comments, in accordance with which they finalized the search engine.
What does the title mean
The original word was the concept of Googol - 1 and 100 zeros after it. Initially, the new search engine was supposed to be called GooglePlex (10 to the power of googol), but it seemed to the creators unmemorable and inconvenient to write. Therefore, we settled on the abbreviated version.
In 1998, the developers registered Google-Inc., which received a significant amount for development from one sponsor. With this money, they purchased servers that began to process the growing number of requests to Google.com.
How Google is organized and how it works
Google has two important principles: Document text analysis and inbound link counting.
Based on the text, link weight and all keys, the PS determines the position of the resource in the SERP. The search is conducted on a previously indexed base of reverse indexes. It also contains saved copies of pages, on the basis of which snippets are formed.
The PS will add the site to its index if the webmaster sends a link to it to addurilku, or finds your web project by an incoming link from another resource. Backlinks are collected as each page is indexed.
Related Google services
- AdSense, AdWords - contextual advertising systems.
- YouTube is the most popular video hosting.
- Chrome is a popular web browser.
- Analytics - a counter for analyzing web resource attendance.
- Google+- social network.
- Play - applications for mobile gadgets.
- Disk is data storage in the cloud.
- Mail is the exchange of emails.
- Photo - storage of photo albums, exchange of photos.
- Docs - working with documents, text editors, viewing and editing documents from anywhere in the world.
- Maps is a system of cartography around the world with point-objects.
- Calendar - event planner.
- Hangouts - online chat.
- Talk - messenger, messaging.
This is an incomplete list. There are also Translator, News, Notes, Website Hosting, Cloud Print, FAQ and much more.
Features of promotion in Google
Promotion in this search engine is different from Yandex. In general, both PSs have their own characteristics and the ranking of their sites occurs in different ways.
- Google works a little faster (indexing, issuing, bypassing the robot).
- Google takes into account the anchors of all links from the same text leading to the acceptor page.
- Structured unique texts are essential for any search engine.
- In Google, regions are countries, and in Yandex, cities and subjects.
- Google allocates the weight of each page, while the Russian PS attaches importance to the weight of the site as a whole.
- Google prefers the exact occurrence of the keyword in the inbound link.
- Google stores all pages in its database. And Yandex filters out duplicate content and other low-quality documents.
- The Google base consists of the main and supplemental index. Documents included in supplemental are hardly included in the search.
Reasons for getting into supplemental
- Non-unique content.
- Small amount of text per page.
- Meta tags are not spelled out, or they are not unique, or they consist of only one word.
The share of Google in Russia is constantly growing. In recent years, an upward trend has been outlined due to the release of mobile gadgets with an embedded OS, which by default binds the user's Google account for the correct functioning of the mobile device. Therefore, every optimizer should know about this system and the features of promotion in it.
The mobile version of Google Docs received a text editing function.
Company Google Inc. founded in 1998 (date of registration - September 4, 1998) by Sergey Brin (Sergey Brin) and Larry Page (Larry Page). Brin and Page met at Stanford University and began working together on a project that would become Google. According to the company's founders, "Google's mission is to organize the world's information and make it accessible and useful to all."
Today the company has more than ten thousand employees worldwide. Brin is President of Technology, Page is President of Products.
Eric Schmidt, chairman and chief executive officer, joined Google from Novell in 2001. Under his leadership, Google has significantly expanded its infrastructure and product range. His wealth of experience has been well prepared to lead the development of user-centric technology solutions. Together with the company's founders and other members of the leadership team, Schmidt is responsible for the company's technical and business strategies.
Google headquarters is located at 1600 Amphitheater Parkway, Mountain View, CA 94043.
One of the most important activities of the company is the issuance of search results (and other information) in real time.
In addition to the search engine, Google provides users with various online services. Among the most popular are Gmail, Google Docs, Google Maps other.
The company owns a popular video hosting YouTube and the online photo editor Picasa, which allows you to process photos and form web albums from them.
Google Mail Service with virtually unlimited storage space for messages, internal search and "smart" anti-spam system. It has a standard mode and a basic HTML version that switches to automatically when you sign in to Gmail with a browser that isn't fully supported.
Google Docs
Online application for joint remote work on documents. Google Docs allows you to add Microsoft Word, OpenOffice, RTF, HTML or plain text documents, create documents from scratch, and upload your own online documents; modify documents on the Internet simultaneously with any users you choose and invite other people to view these documents; publish documents on the Internet; send documents to e-mail like applications.
Google Docs also provides for work with tables, presentations and illustrations.
Google Maps
A Google service that offers user-friendly map search technology and local business data, including address, contact information, and driving directions. You can work with maps in three display options: satellite photos, maps, and a hybrid of the first two maps. It supports searching for a point by latitude and longitude.
The service also includes the service "Google Traffic", "Google Places", mobile versions cards, designer of individual cards, etc. With the help of Google Street View, you can explore panoramic 3D images of various settlements of the world.
Google Earth
Google Earth is a client installed on the user's computer. With it, you can travel the world with a virtual globe and view satellite photos, maps, landscape, 3D buildings and more. Google Earth also allows you to virtually explore the sky, dive into the ocean, walk on the moon and fly to Mars.
What is Google?
A googol is a mathematical term for a one followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and first described in Kasner and James Newman's Mathematics and the Imagination.
The material was prepared on the basis of information from the official website
The founder of Google - Brin Sergey Mikhailovich - was born in Moscow on August 21, 1973. His father, Mikhail Izrailevich, worked at the Moscow Institute of Mathematical Economics, and his mother, Evgenia Brin, worked as an engineer in one of the capital's research institutes. Because of the anti-Semitic sentiments that flourished in scientific circles former USSR, the family was forced to emigrate to the United States. There, Brin's father began working at the University of Maryland, and his mother at NASA.
The future founder of Google graduated primary school in the small town of Adelphi. He received his secondary education in another city - Greenbelt. His father noticed young Brin's penchant for mathematics and at the age of nine gave him the first personal computer. After graduating from high school, the founder of Google, Sergey Brin, became a student in the mathematics department of the University of Maryland (in 1990). In 1993 he received a bachelor's degree in mathematics and computer science.
After completing his studies at the university, Sergey becomes a fellow of the National Science Foundation. In the same year, he tries to enroll in where he is denied. But the future founder of Google does not despair and continues his studies in where, after two years, he receives and continues his scientific career.
While writing, Sergey Brin meets Larry Page. The future founders of Google quickly became friends on the basis of common interests, one of which was the problem of searching, organizing and presenting information on the Web, as well as the principle of building search engines. Young people began to work together on these issues. As a result, Brin developed algorithms for link mass and ranking, Page drew the concept of network search. Scientists could not sell the latest foundations and principles of the device. Therefore, they decide to implement their own developments on their own. So, in September 1997, the domain name "google.com" was registered, and a new company was launched.
Google placed its first data center in a rented garage. The ambitious project was invested by friends, acquaintances and relatives of the founders of the company. In 1998, Google founder Sergey Brin officially registered Google. In the same year, a joint work was published, which describes the basic principles of the engine of the new search engine. Even today, this work is considered one of the most profoundly revealing this topic.
The high search result scores helped popularize the new system. In 1999, the company began to attract large investors. The founder of Google noted that the main advantage of his search engine is to focus on quality search, and not on advertising. It was Sergei who came up with the company's credo: "Do not have evil intentions!" Initially, his project was not meant to be commercial. Nevertheless, the system that regulated the selection of ads in accordance with the result of the request began to bring more than a decent income. In 2001, Google founder Sergey Brin took over as the company's president of technology.
Currently, Google is not only the most popular search engine, but also an innovator in technology and business.
Sergey Brin is an American entrepreneur, specialist in computer technology, information technology and economics. Together with Larry Page, he co-founded the Google search engine.
Sergey was born in Moscow into a family of graduates of the Faculty of Mechanics and Mathematics of Moscow State University Mikhail Brin and Evgenia Krasnokutskaya, Jews by nationality. Sergei's family belonged to hereditary scientists. His paternal grandfather also studied mathematics, and his grandmother studied philology.
When the boy is five years old, the family immigrates to the United States under the resettlement program. Brin's father becomes an honorary professor at the University of Maryland, and his mother collaborates with major NASA and HIAS companies.
Young Seryozha, like his parents, turned out to be a promising mathematician. In elementary school, the boy studied according to the Montessori program. Sergey went to a school for gifted children and even at this level he stood out for his abilities. On a computer donated by his father, the boy created the first programs, printed out the completed homework which surprised the teachers. The grandmother of the future genius lamented that Sergey had only computers in his head.
In high school, Brin traveled to the Soviet Union on an experience exchange program. After the young man saw life in his former homeland, Sergei thanked his father for taking him away from Russia.
Later, the young man would once again express his anti-Russian position, calling the development of this country "Nigeria in the snow", and the government - "a gang of bandits." Seeing the resonance of such words, Sergey Brin refused these phrases and began to assure that he meant something else, and these sayings were twisted by journalists.
Business and Technology
After school, the young man enters the University of Maryland and receives a bachelor's degree in mathematics and computing systems. Brin completed his master's degree at the prestigious Stanford University in California. There, Sergei became seriously interested in Internet technologies and set about developing a search engine for a new system.
At the university, Sergey Brin met graduate student Larry Page, which became a decisive moment in the biography of both computer geniuses.
At first, young people were constant opponents in discussions, but gradually became friends and even wrote a joint scientific work “Anatomy of a Large-Scale Hypertext Internet Search System”, in which they proposed a new principle of data processing to search for information on the global Web. This work eventually became the 10th most popular of all Stanford scientific papers.
In 1994, a young experimenter created a program that automatically searched the Playboy website for new images and uploaded the photos to Brin's computer.
But gifted mathematicians decided not to leave scientific work exclusively on paper. On its basis, the programmers created the Back Rub student search engine, which proved the viability of this idea. Sergey and Larry came up with the idea not just to display the result of processing a search request, but to rank the received data according to demand from other users. Now this is the norm for all systems.
In 1998, as graduate students at the university, young people decided to sell their own idea, but no one dared to make such an acquisition. Then, after creating a business plan, which showed that an amount of $ 1 million is needed for the initial capital, the young people decided to open a business themselves. I had to borrow money from relatives, friends and colleagues. Both Brin and Page left graduate school.
By improving some aspects of their offspring, the programmers turned university development into a large-scale business. The new system was called "Googol", which means "One with a hundred zeros."
Well, the name known to the whole world today was due to an error. When young people were looking for investors, only the head of Sun Microsystems, Andy Bechtolsheim, responded to their call. The businessman believed the young geniuses and wrote out a check for a tidy sum, but not in the name of the registered Google, but in the non-existent Google Inc.
Soon the media started talking about the new search engine. Google raised its head even more when it weathered the “dot-com crash” in the early 2000s, when hundreds of Internet companies went bankrupt one after another.
In 2007, about the unique Google search engine, David Wise and Mark Malseed created the book Google. Breakthrough in the spirit of the times”, which described the success story of each of the co-founders of the search engine and their achievements.
Sergey Brin believes that the Apple and Facebook organizations undermine the main idea of the Internet as a free network and free access to any information. Also, the businessman categorically disagrees with the idea of fighting against Internet piracy and closing free access to books, music, and films.
Personal life
For a long time, the personal life of Sergey Brin was in the background. Already being famous and incredibly wealthy, Sergey Brin started a family. The programmer's wife was Anna Wojcicki, a graduate of Yale University in Biology and the founder of her own company 23andMe. The wedding took place in 2007 in the Bahamas, and a year later the couple had a son, Benji. In 2011, the family expanded again: now they have a daughter.
Unfortunately, the birth of a girl did not strengthen marital relations. Two years later, due to Sergey's romance with the corporation's employee Amanda Rosenberg, Brin and Wojcicki parted ways, and in 2015 they officially filed for divorce.
Sergey Brin is engaged in giant charitable investments. Including the entrepreneur transferred $ 500 thousand to support the Wikipedia project, which, according to the American entrepreneur, just meets the principles of free access to information.
Together with Larry Page, Sergey is engaged in the fight against aging and finances a number of projects in this area. After Brin's mother fell ill with Parkinson's disease, and genetic analysis showed that he himself had a predisposition to this disease, the businessman ordered a biological corporation to calculate how the gene changes with this disease. The mathematician is sure that correcting a mistake in genetics is no more difficult than in a computer code. It is only important to know what to fix.
Since Brin and Page launched the Google Glass interactive video camera glasses, Sergey has been using them at home, on the street, or at work. And in all the photos since 2013, he appears with this “wearable computer” on his face.
Sergey Brin in everyday life is far from kitsch and luxury. But the creator of Google eventually decided to change housing to a more comfortable one. In the state of New Jersey, the programmer bought a house, the cost of which reaches $49 million. The mansion consists of 42 rooms, most of which are bedrooms and bathrooms. In addition to living quarters, the house has a swimming pool, fitness center, basketball court, wine cellars and bars.
Sergey Brin is interested in innovations and technological projects, which can be seen from the photo from his official Instagram. The young man maintains a healthy lifestyle, playing sports. Sergey's hobbies include piloting an aircraft.
The beginning of an extreme hobby was the acquisition of a Boeing 767-200 aircraft, which was called the "Google Jet", together with Page. Its cost was $ 25 million. But, of course, the programmer trusts professionals to make flights, being content with rare sorties on a training ship.
Sergey Brin now
The company of Sergey Brin and Larry Page continues to develop. The main office is located in the center of Silicon Valley. The democratic attitude towards employees amazes even sophisticated observers.
Employees are allowed 20% of their working time to do personal business, come to work with four-legged pets, and play sports on Saturdays. The dining room of the corporation is served only by chefs with the highest category. Both co-founders of Google never graduated from graduate school, so Eric Schmidt, Ph.D.
Condition assessment
In 2016, the popular Forbes magazine ranked Brin as the 13th richest person in the world. The financial growth of Google Inc began in 2004, and soon both co-founders of Google began to call themselves billionaires. In 2018, according to financiers, the fortune of Sergey Brin was $ 47.2 billion. Larry Page is ahead of his colleague by $ 1.3 billion.
To secure their developments, Google founders L. Page and S. Brin created a new corporation, which, in turn, became the full owner of all Google assets. The main role in the new holding is still played by Page and Brin.
In 2015, the founders of one of the most successful IT corporations in the world, Google, created a new holding - Alphabet Inc. (USA), which is currently the sole owner of Google and one of the . The official goal of business transformation is the protection of IT development data.
The Google segment includes: search engine, Android, Chrome, cloud storage, maps, games and various applications, YouTube, mail service, social network and many other developments. The segment includes more than 50 projects, including OS.
Google shares have been converted into shares in the new Alphabet Inc. project. and listed on the NASDAQ stock exchange.
Corporate Governance
The supreme governing body of the holding - the owner of Alphabet's Google - is the Board of Directors. Their solution is of key importance in developing strategies for the further development of business segments, choosing the direction of the corporation's activities.
In 2018, the Board consists of 11 people who will perform their management functions as General Directors until the next annual or extraordinary meeting of shareholders. The Google segment CEO is Sundar Pichai.
