Fresh bar (also called a juice bar or smoothie bar) is a relatively new phenomenon on the market, which arose on the wave of consumer interest in healthy eating. It is a stationary or mobile catering point where freshly squeezed juices and juice-based cocktails are prepared and sold. In developed European countries, smoothie bars are wildly popular. In the United States, the total annual income of businessmen employed in this niche is over $3.5 billion.

In summer, a huge number of Russians prefer to quench their thirst with cool, 100% natural juice, so the idea of ​​​​opening a fresh bar promises a good income with a relatively small initial investment (from 300 to 500 thousand rubles). At the same time, the direction is only gaining momentum - for sure, only a few of the shopping centers in your city can boast of such establishments.

Where is the best place to open a fresh bar?

A point of sale for fresh drinks can be opened on a small sales area (4-6 m²). The main condition is high permeability potential buyers. The target audience includes everyone - from children to the elderly.

The most profitable places are:

• shopping and business centers;
• railway stations, airports;
• cinemas;
• sports clubs, fitness centers;
• Beauty Salons:
• hypermarkets;
• markets;
• amusement parks;
• beaches;
• embankments.

Often you can stumble upon an outdoor fresh bar in a car dealership or at some event (presentation, exhibition). But most often - in a shopping center right in the middle of the aisle. Juices and cocktails spoil quickly - within half an hour, drinks lose some of their useful properties and taste, so they are prepared in fact - in front of the buyer. And therefore, in a high-traffic area, where consumers can observe the process of making smoothies, the demand for products increases significantly.

In the shopping center, airport and other closed premises, you can sell drinks in winter, outdoor season - the period from late spring to early autumn. So either consider the business as seasonal or expand the range - so that there is something to offer at any time of the year. Entrepreneurial businessmen seek to immediately open a network of outlets in different parts of the city. Otherwise, an impressive share of the profit will go to the maintenance of one point.

Curious fresh bar design ideas

In any business, you can and should be creative, and even more so in this one. A wellness and vitamin bar will become even more profitable if it immediately attracts the attention of consumers. This can be achieved with creative design trading place.

Option one - a hut with thatched roof. Stylish and unusual. Do wooden structure with a counter, order a canopy of straw - and you're done. Brightness will be given by details - like a fruit dish, colorful posters with products.

An outlet in a shopping center can be decorated with artificial palm trees, tropical flowers and other "Mediterranean" attributes. If it's a mobile juice bar, sell drinks in a van. Make a showcase on one side, a window for communicating with customers - this will be very original.

Smoothie bar assortment

The main menu of the fresh bar includes freshly squeezed fruit and vegetable juices, mixes and smoothies (a thick drink made from a mixture of fruits, berries with ice, milk or juice). But you should not stop there - the more assortment you offer, the better.

You can offer buyers:

• tea, coffee, hot chocolate;
• milkshakes;
• ice cream;
• mineral water;
• light snacks and desserts.

Some entrepreneurs went even further and began to sell extracts of medicinal herbs. They are positioned as natural and more effective analogues of dietary supplements and vitamin complexes. And in Japan, fresh bars also sell organic cosmetics. The majority seeks to make money on common fresh juices - orange, grapefruit and apple.

The traditional bar offers customers from 20 different juices from both fruits and vegetables.

Fresh bar equipment

Equipment is the main item of expenditure. For a traditional point you will need:

• universal juicer:
• juicer for individual fruits (citrus fruits, pomegranates);
• blender;
• mixer;
• tools for cleaning fruits and vegetables;
• refrigerators;
• bar counter;
• ice generator;
• showcase;
• cash equipment;
• coffee machine;
• work cabinets.

It is advisable to purchase equipment from a service provider. This is how you protect yourself from long downtime and additional costs for repairs in case of equipment failure.

If the area allows, you can put tables and chairs for visitors. As for utensils, disposable is usually used. Sometimes glassware is used, but then the fresh bar already belongs to the field of catering, and not catering.

Staff

Optimally - to hire two sellers who will work in shifts. Recruitment is not the best simple task, since the profit directly depends on the quality of service. Give preference to open and friendly people who can interest the buyer in the assortment and cause a desire to buy. Take care of stylish uniforms.

There are no special requirements for personnel. There is nothing complicated in the work, so everyone can be trained. Wages are usually formed from salary and a percentage of sales (up to 10%).

Marketing

Purchases in fresh bars are made spontaneously, which is why it is difficult to implement a clear, consistent advertising strategy. The most important marketing component of a fresh bar is the design of a point of sale. Come up with an original name and make a bright stylish sign. Design the sales area in such a way that it attracts attention. Further, the supply of the assortment and the professionalism of the seller “are used”.

In order for as many people as possible to know about the smoothie bar, you can distribute flyers in the area where it is located. It is important to think over the assortment to the smallest detail. A varied menu of popular drinks is a guarantee of high income.

Documentation

If you are self-employed, it is better to register as a sole trader. Such a form of business as an LLC will be required in cooperation with investors or partners.

After registering an individual entrepreneur or LLC, you need to:

• Get registered with the tax office.
• Select the type of activity (OKVED). Classic - production of fruit and vegetable juices and serving drinks.
• Get a TIN, approve the taxation system.
• Obtain permission from the State Fire Supervisor.
• Register with social, medical, pension funds.
• Obtain permission from the SES.
• Register cash register.
• Open a bank account.
• Draw up a lease agreement.

Fresh bar in the shopping center will not require permits from the fire department and the Sanitary and Epidemiological Station. When opening a fresh bar in a separate room, more efforts and costs are needed. Probably will have to carry out repair and design work.

To obtain a permit in the SES, the following documents are needed:

• List of sold goods (in 3 copies).
• Sanitary certificate for the building.
• Sanitary passport for transport.
• Contract for disinfestation and deratization.
• Journal of disinfection work, registered in the SES.
• Waste collection agreement.
• Sanitary records of each worker.
• Building lease agreement or proof of ownership.
• Registration certificate.
• Project of redevelopment or reconstruction of the premises (if necessary).
• Sanitary and epidemiological station permission to open.

Also, a technological project is approved in the SES.

Profitability and payback

To make it clear why selling fresh juices as a business is so tempting, consider grapefruit juice (one of the most sought after) as an example.

• A kilogram of grapefruits costs an average of 90 rubles.
• The average price of a glass of grapefruit juice in a smoothie bar is 150 rubles.
• The average price of a liter of grapefruit juice in the same place is 750 rubles.
• It will take 1.5 kilograms of grapefruits or 135 rubles to prepare a liter of juice.

Profit: 750 - 135 = 615 rubles.

Impressive, isn't it?

And now we will present a detailed business plan for a fresh bar with calculations.

Cost items to start:

Expenditure
Juicer	80 000 rubles
Citrus and Pomegranate Juicer	120 000 rubles
Vegetable and fruit peeling machine	8 000 rubles
Refrigerator	30 000 rubles
Bar counter, showcase and chairs	150 000 rubles
Equipment for mixing and shaking cocktails	10 000 rubles
	30 000 rubles
ice maker	7 000 rubles
Cash equipment	30 000 rubles
Stock of disposable tableware	10 000 rubles
	25 000 rubles
Registration (collection of documents, payment of fees, etc.)	10 000 rubles
	15 000 rubles
Wage	80 000 rubles
	605,000 rubles

Let's say that in a day you will sell 35 freshly squeezed juices and mixes for 150 rubles, 15 cocktails for 200 rubles, and other products worth about 3,000 rubles. The daily profit will be 5,250 + 3,000 + 3,000 = 11,250 rubles. Monthly - 337,500 rubles.

Monthly expenses for raw materials, taxes, wages, rent - 125,000 rubles.

Net income - 212,500 rubles. Payback will be achieved in about 3 months.

Conclusion

The main law of fresh business: the wider the assortment, the higher the profit. Before opening, it is imperative to draw up a business plan with a detailed analysis of the competitive environment, industry development prospects, with data on initial investments and monthly expenses, calculation of profitability and payback. First of all, it is worth studying what fresh bars are in your city and specifically in the place where you plan to open a point. Two smoothie bars in one shopping center is tolerable, but two bars at the entrance are already critical.

Success depends on the location, range and quality of service. The advantages of the business include a quick payback, high profitability, regular demand (when trading in closed areas). The risks are the prejudice of the audience that freshly squeezed juice is an expensive luxury product, as well as the high cost of raw materials, the dishonesty of suppliers.

Fresh bar business plan for the sale of freshly squeezed juices

What to consider when preparing a fresh bar business plan? First, you need to walk through the most crowded places in the city - shopping and sports centers, cinemas, to see how busy the niche is. Secondly, you need to decide where to get 5-10 thousand dollars to start a business. Comparing the data obtained, we can conclude that the project is feasible in this locality.

We carry out calculations

Before considering the organization of the business itself, let's calculate its probable profitability for the month.

It depends on the chosen place and correct positioning, but on average it is possible to sell from 15 to 25 liters of freshly squeezed juice per day. It would be a mistake to make it exclusively from any one fruit.

It would be better if, in addition to purely fruit fresh, there will be both vegetable and combined. More on this below.

This approach not only provides a wide variety of offers to the consumer, but also reduces the cost of a glass of juice. It's one thing - pineapple fresh, another thing if it's apple-beetroot juice.

The average cost of a kilogram of fruits and vegetables will be in the range of 0.4-0.5 dollars. From a kilogram of fruits and vegetables, 0.5-0.7 liters of freshly squeezed products come out.

That is, per day for 15-25 liters of juice you will need 22-50 kg of fruits and vegetables with a total cost of 9-25 dollars. At the exchange rate, this is 585-1625 rubles.

A 200 ml glass of fresh costs an average of 30 rubles, a liter costs 150 rubles. Total daily revenue will be 2250-3750 rubles. Taking into account the cost of vegetables and fruits, the profit will be 1665-2125 rubles, or 50-64 thousand rubles. per month. But this is not a net profit, because the cost of rent and the salary of the seller are not taken into account.

At first, it is strongly recommended to work independently at the bar in order to understand in practice the whole mechanism of the project functioning. But there is no escape from the cost of rent. It can fluctuate between 10-14 thousand rubles. We get a net profit of 36-54 thousand rubles. per month.

These figures can change both upwards and downwards. It depends on the specific conditions and the region.

Site selection and equipment purchase

To choose a place, you need to carefully look at the crowded places and pay attention to the fresh bars already standing there. Their presence does not mean that the niche is already occupied even in this place. In large shopping centers there may be several such bars. Interest should not only be the fact of the location of such establishments, but also how they trade.

If buyers line up almost in line, it means that the demand for this service is high, and it makes sense to put your own bar counter on the other floor of the room. If only a few glasses of freshly squeezed juice were sold in one hour of work on a weekend, then you should seriously think about the chosen place. There is a high probability that the project will be unprofitable.

The main requirement for the location of the institution - it must be crowded. In an institution that is visited by 30-50 people a day, it should not be placed.

When you have decided on the place where the bar will be located, you need to equip it with equipment. Don't skimp on it. A home juicer will not work because the increased load will cause it to fail during the first days (if not hours) of operation. You will need professional equipment, and more than one.

In addition to a juicer, the average cost of which is 120 thousand rubles, you will need a machine that will squeeze juice from citrus and pomegranate. Its cost is slightly higher - 150 thousand rubles. In addition to them, you need to purchase:

• apparatus for cleaning vegetables and fruits - 8 thousand rubles.
• freezer for 230 liters - 14 thousand rubles.
• refrigerator for 700 liters - 30 thousand rubles.
• demonstration showcase - 25 thousand rubles.
• apparatus for mixing and shaking cocktails and juices - 10 thousand rubles.
• bar counter and furniture for visitors - 50-150 thousand rubles.
• cash register - 14 thousand rubles.

Also add here for additional services:

• coffee machine - 80 thousand rubles.
• ice generator - 7 thousand rubles.
• ice cream machine - 150-200 thousand rubles.

In total, without the provision of additional services, 520 thousand rubles will be needed, and if with them - 800 thousand rubles. The second option is recommended, which makes it possible to both increase the average check and increase the profitability of the institution by distributing the risks of the project.

We are looking for staff and developing a menu

It will not work for the owner of the project to sit at the bar all the time. It's none of his business, he has to work on promoting and expanding the business, and when serving customers, he won't be able to "create" much. You need to hire staff.

To do this, it is worth picking up women aged 20 to 40 years of pleasant appearance. Strive to keep them slim. This is not a whim - the increase in sales depends on it. Two employees are needed to work in shifts - week after week. From time to time they will have to be controlled, secret buyers will be sent to keep track of whether all goods are sold through the checkout.

The menu should be as diverse as possible. Wrong are those who advise to manage only citrus fruits or fruits. Carrot or Apple juice, pumpkin or beet - for each of them, as well as for the mixture, there are regular customers. The more recipes, the higher the sales.

Look up recipes on the net, look at various forums that discuss varieties of freshly squeezed juices. Try and experiment, notice what the consumer chooses more, communicate with him, get to know his tastes and advertise new items.

We are working on the promotion of the project

Despite the fact that the bar is located in a crowded place, you should not rely on the consciousness of passers-by who will show an increased interest in products. It needs to be actively promoted. You need to do this, starting with the showcase itself.

Take note: the project is not aimed at selling fresh drinks, but at making people healthier. With each glass you give them a piece of health. Each vegetable and fruit contains many vitamins, minerals, useful substances which positively affect the internal organs and systems of the body. So build on this, making out the bar counter with visual propaganda.

For each proposed recipe, a beautiful laminated plate should hang in a conspicuous place, which would briefly describe the benefits of a glass of such a fresh. Use the legacy of natural juice lover Paul Bragg - excerpts from his books about the benefits of this product. It would be nice to make a poster with him, which would say that he stood on a surfboard at the age of 80.

When the first bar begins to bring in a stable and high income, scale the business, open several more such establishments, projecting all the best that has already worked.

Order a business plan

Source: https://xn----8sbebdgd0blkrk1oe.xn--p1ai/biznes-plan/eda/fresh-bar.html

How to open a fresh bar: a business idea, how to open, investments, equipment, what you need to open + real cases

A fresh bar or smoothie bar is a stationary or mobile complex that sells freshly squeezed juices and desserts from fruits, berries and vegetables instead of alcoholic drinks.

If you want to know exactly how to open a fresh bar from scratch and where to start, you need to carefully study the similar experience of a successful business that came to us from the USA.

Only in this case, one can definitely assess whether opening a fresh bar is profitable not only in a large metropolis, where competition is much higher, but also in a small town or village.

People are increasingly coming to the conclusion that having a snack on the go with a roll and a cup of coffee is not the most The best way strengthen your health and increase the high efficiency that is so necessary for every person in our time. It is best to constantly keep in good shape with a vitamin supply obtained from fresh fruits and berries, vegetables and herbs.

Given the orientation of a huge number of people towards a healthy lifestyle and family vacations, it is difficult to disagree with the fact that a small business selling natural juices and drinks can gradually develop into a fully functioning network of outlets. This means that this type of business guarantees the owner a serious profit.

The business idea for organizing the production and sale of vitamin products is based on many years of research in the field of marketing. According to experts, the average annual profit from fresh drinks and desserts in the United States is between three and five billion dollars. This amount inspires optimism about how to act in order to make money on opening a fresh or smoothie bar.

First you need to imagine what products you have to offer and sell to visitors in the bar. Basically, they use drinks and snacks that are made on the spot:

• Freshly squeezed juices (the so-called juice assortments and fresh drinks).
• Smoothies (the so-called thick fruit mixtures, which are berries and fruits crushed and mixed in a blender, which are served in combination with ice and water, juice or milk).
• Milk-based ice cream and fruit platter.
• Coffee and tea.

The assortment can be significantly expanded by adding not only carbonated and mineral water to the above, but also sweets, cakes and pies prepared according to special recipes from natural products and with a minimum amount of calories.

If there are cafes or restaurants nearby, shops selling similar products, it is more profitable not to focus on a wide selection of ready-made dishes that are familiar to everyone.

It is better to diversify your own recipes, offering customers new unique drinks from fruits, vegetables and herbs.

If you have weighed all the pros and cons and decided to opt for opening a fresh bar, you should determine and desired system registration - individual entrepreneur or LLC. Most likely, at the initial stage of work, it will be enough for you to get the status of an individual entrepreneur on a simplified system. Step-by-step instruction includes several stages.

To go through the official registration procedure, you will need a passport and TIN. In addition, the following documents are submitted:

1. Application with the application of OKVED codes on the planned types of entrepreneurial activity. As codes, you will need to indicate the following: 10.32 "Production of juice products from fruits and vegetables"; 10.33 "Other types of processing and preservation of fruits and vegetables"; 56.30 "Serving drinks."
2. Payment order for payment of state duty. The form is on the official website tax service Russia.
3. Application for the transition to a simplified taxation system.

After obtaining a certificate of registration, registration with a TIN, you can start a legal business and purchase equipment, rent premises and hire staff.

Premises for rent

To open a fresh bar from scratch on your own, you need to choose the right place where your outlet will be located.

Most customers want to drink a glass of delicious freshly squeezed juice as quickly as possible and are not inclined to stay at the bar for a long time.

The traffic of your outlet will increase if the bar is located near the most popular places - supermarkets, large shops and offices, sports grounds and clubs.

The space in which you will sell drinks may be relatively small. The smallest bars fit on an area of ​​​​no more than 10 square meters.

It is much more important to beautifully decorate even the smallest room so that customers feel comfortable in it.

It is best to invite a professional designer who can divide the territory into the zones you need, taking into account the needs of clients.

How to cook and mix

Most of the investment will be spent on the purchase of squeezing tools and equipment for cooling drinks. When purchasing the appropriate equipment, first of all you need to buy:

1. Citrus juicer.
2. Universal juicer.
3. Equipment for cleaning vegetables and fruits.
4. Refrigerators.

Then you will need additional funds to install the equipment in the designated part of the room and start working technological processes. Having done this in one place, it is much easier to then apply the familiar production process in all outlets.

Fresh bar staff

Squeezing does not require special education; any hired worker can master it, having learned on the spot in about a couple of hours.

Recruitment consists in looking for young women from 20 to 40 years old, active and decent, able to communicate with customers and interest them, politely offer goods, create an inviting environment so that the buyer will return to your bar again and recommend it to friends and acquaintances.

The employee will simultaneously act as a cashier and a seller. In order for your fresh bar to be fully stocked, you will need to purchase a cash register and a bar counter.

Work can be carried out in shifts - a week after a week or two or three days after two or three days.

It is best to check the staff for honesty with the help of a “random” client so that part of your revenue does not pass by the cash register.

The initial cost of funds invested in opening a fresh bar, according to experts, ranges from several hundred thousand rubles to one and a half million. It depends on where you are going to start your business and what equipment will be purchased.

Fresh bar in a small town or village

In Moscow, fresh bars appeared about 10 years ago and have become a daily occurrence, but in a small city, you will have to think about how to create new stereotypes of thinking, relying on high quality juices and drinks at a relatively low price.

However, you should not rush to underestimate the price - first of all, you need to recoup all costs. Therefore, as profitable solution you need to find a compromise between prices in capital cities and the cost of your drinks and desserts.

It can be reduced by selling fresh juices along with ice cream and ice, in interesting and convenient portion combinations for you.

Advertise your outlet - and marketers advise opening several at once to reduce payback periods - professionals advise using a bright and memorable sign, distributing flyers and invitations. As a territory of low prices and children's recreation, the fresh bar has not yet gained significant popularity among the population, so you should not rush into these advertising campaigns.

Advantages and disadvantages

The pros and cons of this type of entrepreneurial activity are largely determined by how well you choose a place to work, whether you know how to properly manage your means of production and arouse a constant and persistent interest in your products among customers.

Among the undoubted advantages are:

1. Fast payback - full comes in about a year.
2. High profitability with a relatively small initial investment in the lease of premises and the purchase of equipment.
3. Year-round demand for products.
4. A visit to a smoothie bar is a popular form of healthy recreation in Europe and America. Since it is here that children can buy their favorite treats and juices, try new desserts.

As disadvantages, experts call the information that exists among people about the high cost and elitism of this type of drink. The idea that it is very difficult to make, which means that it is not affordable for everyone, was inspired by customers in large restaurants and prestigious hotels, where fresh products are sold with a markup of several hundred percent.

This frightening myth will have to be dispelled for the benefit of your business, since fresh products have already won a stable niche in the market. In European countries and Japan, bottles with extracts are in great demand. medicinal herbs, skincare and natural cosmetics starting at $50 each.

Similar products are already sold in Moscow fresh bars and found their buyer quickly enough. This is another aspect that allows you to think about the possibilities for expanding your business.

To conduct a professional trading activity that combines the sale of food products together with therapeutic prophylaxis and cosmetology, additional registration will be required for several additional items.

Eventually

Practice shows that the thought of serious businessmen moves in this direction after the full return on investment comes. Most likely, business ideas to promote a healthy lifestyle, food and cosmetics will soon be reflected in large-scale projects, and the number of fresh bars in Russian cities will increase significantly.

Freshly squeezed juices are a great business idea for the summer. Hot weather traditionally increases the demand for drinks at times, and included in Lately fashion for natural products and healthy eating will tell you that it is better to buy juice freshly squeezed from fruits than soda.

Small mobile booths selling freshly squeezed juice have recently become a real tasty and healthy escape from the heat. People willingly take a glass of freshly squeezed juice with them and go on about their business or go for a walk. Previously, barrels of kvass, Soviet saviors from thirst in hot weather, were a serious competitor to this business. But in recent years, scandals with the sanitary cleanliness of modern kvass have become more frequent, and in taste it is significantly inferior to its Soviet ancestor.

A business in the production and sale of freshly squeezed juices does not require large investments and can be easily organized even by a student who wants to spend the summer properly, earning money. All we need are small mobile booths, juicing equipment and fresh fruit. Booths-mini-kiosks can be ordered at any carpentry workshop, they will be made quickly and inexpensively. We will determine the quantity based on the scale of our business. You can start with a couple of pieces, and you can scale your business at any time.

It is not necessary to take expensive devices for squeezing juice from fruits. For juicy fruits, like an orange or a grapefruit, manual mechanical juicers are also suitable. But still it is better to provide each point with an electric juicer. Important. So that the spinning process takes place in front of customers. This will be a marketing ploy that will increase the credibility of your business.

We need the juiciest and freshest fruits. What kind of fruits to buy for work you will decide based on the preferences of the local residents of your city. Fresh juices from orange, apple, grapefruit are traditionally in demand. You may need to add berries and vegetables to your diet, for example, carrot juice is very healthy and many people love it.

The most important element in this business is not fresh and cold juice, not selected fruits, and not even hot weather. The most important thing for a business to be successful is the seller. It is on him that the success of each outlet depends. If your salesperson is quietly and peacefully dozing in his booth, then even the hottest weather will not increase your sales. And vice versa, a good seller will fulfill the sales plan even in cloudy weather. Therefore, it is very important, firstly, to find an active and sociable person for this position, and secondly, to properly motivate him by linking his income with the percentage of sales. Your seller should actively invite people to try the most delicious and freshest juice, which in the morning was peacefully growing on the mountain slopes in a beautiful clean air. The position of the seller is well suited to students who want to actively spend the summer and make good money.

It is necessary to locate points of sale of freshly squeezed juice in crowded places. These are various recreation parks, squares and embankments, central streets, along the sidewalks of which thousands and tens of thousands of people pass every day. In hot weather, the juice will be bought by vacationers, and just passers-by, and managers hurrying about their business.

* Calculations use average data for Russia

Starting investments:

350 000 - 500 000 ₽

Revenue:

360 000 - 810 000 ₽

Net profit:

90 000 - 210 000 ₽

Payback period:

The fresh drinks trade fits perfectly into the trend for a healthy lifestyle, and also perfectly quenches the thirst for new items, so a fresh bar is an idea that will definitely be in demand.

A fresh bar is a stationary or mobile catering point that specializes in the preparation and sale of freshly squeezed juices (fresh juices) or other drinks based on them. They may also be called juice bars or smoothie bars. Fresh bars are a relatively new phenomenon for Russia. Such institutions appeared relatively recently on the wave of consumer interest in the idea of ​​a healthy lifestyle and healthy eating.

The idea to create a mini-bar, where healthy natural and, most importantly, fresh juices will be sold instead of alcoholic and low-alcohol drinks, came to our country from America. Nowadays, fresh bars have already become commonplace in many European countries. In the United States, entrepreneurs who open fresh bars earn a total of over $3.5 billion a year. Of course, in Russia one should not count on such a profit yet. But there is no doubt that such a phenomenon as fresh bars is promising for creating your own business.

The main advantages of opening fresh bars:

• small initial costs (from 350 to 500 thousand rubles);

high profitability (from 80%) and a high markup on drinks (from 200-300%);

the ability to open a point in a small area of ​​​​a few squares;

simple technologies preparation of drinks;

there are no serious requirements for personnel.

What can be found on the menu of fresh bars

The assortment of the fresh bar can include not only freshly squeezed juices, but also smoothies, mineral and carbonated waters, coffee, tea, light snacks and desserts like fruit puree, muffins, cookies, ice cream and more. A smoothie is a thick drink in the form of berries and fruits mixed in a blender with the addition of ice, milk or juice. Despite the presence of food on the menu, the main focus is still on soft drinks and cocktails based on juices and/or milk.

Since fresh bars are positioned as points for the sale of healthy food and drinks, the assortment should be determined based on this concept. In a large shopping center, where several eateries, pizzerias, pastry shops and other catering establishments will be located near you, it makes sense to expand the range not by introducing other dishes, but, for example, by developing new recipes for cocktails and fruit desserts. But if your fresh bar is installed on the territory of the office center, in addition to drinks, you should think about making and selling various snacks. But even in this case, you should not deviate from the concept of a healthy diet. For example, if you sell hamburgers, you will still not be able to compete with “full-fledged” eateries, but you risk spoiling the image of your company, which will no longer be associated with a real fresh bar among customers.

Some entrepreneurs go even further when compiling the assortment of their bars. For example, in certain Moscow fresh bars you can buy not only juices, cocktails and desserts, but also extracts of various medicinal plants. Moreover, a bottle with natural contents with a capacity of 100 ml can cost the buyer 1.5 thousand rubles. Extracts and elixirs are positioned as an alternative to conventional vitamins and bioactive supplements. True, it is difficult to say whether such products are in great demand.

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When choosing a range concept, some entrepreneurs proceed from the considerations that buyers of natural drinks care not only about their nutrition, but also about their health in general. Therefore, for example, even organic cosmetics are sold in Japanese fresh bars. However, if you plan to introduce organic cosmetics into your assortment, study the demand for it in advance and keep in mind that you will need to slightly expand the sales area and hire sales consultants with medical education.

The fresh market in our country is just developing, but its participants have already faced the problem of positioning their products. If earlier freshly squeezed juices and various cocktails based on them and with the addition of milk could only be purchased in expensive restaurants that set a large markup on them, now the owners of fresh bars are trying to break consumer stereotypes and promote their product as healthy, tasty and, most importantly, , affordable. True, they are in no hurry to reduce margins on it, since in this case the payback period of the point will increase significantly. Therefore, experts advise finding a compromise solution: for example, leaving the markup on freshly squeezed juices and smoothies at the same level, and creating the appearance of affordability and low prices by reducing the retail cost of various other drinks based on them (cocktails, fresh juices with ice and ice cream).

Which room is suitable for a fresh bar

A fresh bar does not require a large area. It is quite possible to open a full-fledged point at 4-6 square meters. Unlike other similar establishments, the products presented in such a bar are in demand all year round. In the hot season, people buy soft drinks based on natural fruits to quench their thirst, and in the winter months - as a healthy cocktail rich in vitamins. All these features determine the location of your fresh bar. First of all, it should be located in a place with high traffic, preferably near a cafe or restaurant.

The best location options for opening a fresh bar:

• shopping centers and hypermarkets;

business centers;

fitness centers;

airports;

railway stations;

water parks;

cinemas;

Recently, fresh bars can be seen in car dealerships and at various events. For example, mobile bars that are installed at exhibitions. But still, most often fresh bars can be seen in large shopping centers right in the middle of the walkway. This format of retail is called an island (“an island in a shopping center”). A detailed business plan with calculations for a fresh bar in the island format in a shopping center can be found.

A large flow of people for fresh bars is important, among other things, because of the properties of the products. Juices and cocktails are perishable products that cannot be stored for a long time even if there are refrigerators. Already within the first thirty minutes after preparation, a fruit drink without any additives loses a number of its useful properties, as well as their taste. Of course, with a large flow of customers, some drinks can be made in reserve so as not to create a queue, but in other cases they are prepared immediately after the order is made. Thus, if your bar is set up in an open area, passers-by can see how a cocktail or juice is being prepared, which will increase the confidence of buyers.

What equipment is needed for fresh bars

A significant expense item when organizing your own fresh bar is the purchase of special equipment. The minimum set of trading and production equipment for a standard point of sale of freshly squeezed juices and drinks based on them, it will cost about 200 thousand rubles.

The minimum set of equipment for a fresh bar:

• universal juicer, juicer for certain types fruits (for example, citrus fruits or pomegranates);

blenders and mixers;

devices for cleaning fruits and vegetables;

refrigerators and cabinets;

bar counter;

• cash register and cashless payment system;

  coffee machines;

  ice machine;

  ice cream refrigerator;

  work cabinets (they can also be placed in the bar counter).

When choosing a supplier of equipment (primarily juicers and mixers with blenders), pay attention to the fact whether he offers service maintenance the equipment they sold. With a high workload, even new devices often fail, and its repair in the absence warranty service can cost a pretty penny.

From dishes in fresh bars, as well as at other similar catering points, as a rule, disposable plastic plates, glasses, coffee mugs, forks and spoons are used. Quite rarely, glassware can also be used, but in these cases, the fresh bar no longer belongs to the catering system, but rather to catering.

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Additional costs are associated with the design of a sign, applying the logo of your bar (or a chain of fresh bars) on the side of the counters, making branded napkins (optional), flyers or business cards. Leaflets and business cards, as well as bright design of the outlet, are the main tools for attracting customers. For this reason, so far, no fresh bar can boast of a memorable brand that many people hear about. Purchases in them are made spontaneously, not purposefully, and buyers, at best, will later remember the approximate location of the bar, but not its name or logo.

What staff is required for a juice bar

If buying equipment and renting a place to trade are the biggest expenses of your juice bar, then finding the right staff is quite possibly the most difficult task that you will face in organizing and running your business.

As a rule, most owners of fresh bars are looking for a girl or woman under the age of 45 as a seller. At the same time, the main selection criteria are decency, politeness, sociability and accuracy. It doesn’t take much time to master a juicer or a mixer, so the requirement for the ability to handle equipment is not at all key.

It should be borne in mind that you will need to find not one seller that meets your requirements, but at least two or three. Please note that shopping centers, where fresh bars are often located, are open from morning to late evening, seven days a week. A point in a busy place will need three sellers who will work in shifts (for example, a week after a week or three days after three). The seller's salary usually consists of two parts - salary (a fixed amount) plus a percentage of sales (on average, about 10%).

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A separate issue is the prevention of theft. The owners of points for the sale of fresh juices, where a cash register is installed, check their employees for conscientiousness, arranging test purchases. Your acquaintances or friends can also act as a "mystery shopper".

What profit can fresh bars bring

The business of manufacturing and selling drinks based on freshly squeezed juices is highly profitable - from 80%. The minimum margin for goods is about 200-300% (300% for freshly squeezed juices and less for other drinks based on them). For example, 250 grams of fresh juice at a cost of about 40-45 rubles is sold at retail at a price of 120-135 rubles. At the same time, at least 25-30 liters of this drink are sold per day, and on weekends and in the summer months, sales volumes can reach 45-50 liters if a good place has been chosen. Thus, the proceeds from the sale of juice alone can be 360-810 thousand rubles per month. Taking into account the cost of production, rent, payroll and other expenses, the net profit at such turnover will be from 90 to 210 thousand rubles. The payback period of a fresh bar depends on several factors: location, assortment, competent promotion, product quality, customer service quality, etc. The average payback period for such a point is about 10-12 months.

Experienced entrepreneurs advise potential players in this segment to think about developing it to a network of several fresh bars even at the stage of opening one outlet. If you do not have experience in this area, then it is better to gain it for at least one year, managing one fresh bar, and then build a network based on the knowledge gained. In this case, the payback period of the project will be about three years. There is another way to develop your own business based on an already functioning fresh bar - the subsequent creation of a network of cafes or healthy food restaurants, which are now considered a promising direction.

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Freshly squeezed juices are bought with pleasure, because everyone understands the difference between them and drinks in factory packaging. Buy a juicer, rent a small space in a busy area, and find a reliable supplier of raw materials. With good implementation, the business will be profitable.

Surprisingly, freshly squeezed juice is a drink with no alternative. Everything offered by the trade is not, by definition, juice or, due to pre-preservation processing, is already deprived of what natural juice should be valuable for. The only way to get natural vegetable or fruit juice is to squeeze it out.

Selling fresh juices can be an interesting type of business with minimal investment if you approach it with imagination. Natural freshly squeezed juices are expanding their presence on the market very quickly, mainly in large cities or resort cities during the summer season. For those who want to have a small and inexpensive business of their own with a steady income, the production and sale of freshly squeezed juice can be a good option.

Where can you sell freshly squeezed juice?

This is, in fact, the first question that you should ask yourself when deciding whether to open such a business. The most convenient places to sell freshly squeezed juice:

• large trade centers, hypermarkets, supermarkets, markets;
• health centers, stadiums, sports clubs, swimming pools, etc.;
• amusement parks, water parks, entertainment venues;
• railway stations, bus stations, airports;
• beaches;
• cinemas, etc.

Actually, the outlet can be located right on the city street. It is important that the place is crowded, but not too crowded, as this can make it difficult to stop and wait for a while for the juice to be ready.

Choice of outlet organization

The second important question after choosing a location. We will show several options for organizing a retail outlet, from which you should choose the most appropriate:

• Fresh bar with a counter, stationary equipment and a bartender. For such a point, you will need 3-4 square meters of area. The fresh bar can be served by at least two people.
• Seasonal miniature bar in a summer tent. This option provides for temporary seasonal earnings. Such points can be located on beaches, in amusement parks, in markets, i.e. in places where it is crowded during the summer. The assortment of juices in such establishments is inferior to the first option, but it is sufficient to ensure normal trade. For mini-bars, small portable juicers are purchased that are powerful enough in terms of performance and speed of juicing.
• Vending juice machines in the most crowded places. Such equipment is not cheap - from 60,000 rubles. However, its advantages are also obvious. Such machines occupy a very small area - only 1 sq. m, so the rent for the installation will be minimal. In addition, only one person can serve a couple of dozen of these machines, which is a serious cost reduction. The operation of such outlets is usually around the clock.

What juices to sell?

Most often they order juices from citrus fruits, apple juice, carrot, tomato - those that our people are used to, and the benefits of which are beyond doubt. If you want to expand the assortment (and you need to do this), you will have to experiment hard, because the tastes of the clientele are unpredictable. For example, in sports facilities, clubs, celery juice is very popular, and in establishments for children, berry juice mixtures are very popular.

Where to start?

Market experts and experienced businessmen advise starting with the opening of one outlet, bringing it to a constant payback, and only then gradually developing the trading network.

Start of business organization. Expenses

So, suppose that the decision to open a retail outlet (fresh bar) is made and the place for it is determined. What do we do next? First you need to register as an individual entrepreneur and obtain all the necessary permits from the SES. Then we conclude an agreement on the lease of space for the organization of the bar.

At the first stage, the businessman will need about 150 thousand rubles. The list of expenses will include:

• bar space rental;
• purchase of equipment for juice production;
• ice generator;
• refrigerators;
• staff uniforms;
• tableware;
• purchase of fruits and vegetables for juice production;
• advertising campaign, organization of presentations, etc.

What juices do you prefer?

This is a very important issue, especially for the correct purchase of raw materials. Traditionally, citrus juices remain favorite: they are bought on average 4-5 times more often than vegetable, tomato, for example. The second place rightfully belongs to juices to which our citizens are accustomed: apple, grape, tomato. You can prepare two-component juices: apple-grape, carrot-apple, etc. The most popular mix is ​​lemon, orange and grapefruit, often diluted with sparkling water or tonic. There are many vitamins in this juice, and it perfectly quenches thirst. Recently, the demand for pomegranate juice has been growing, and carrot juice is clearly entering the group of leaders.

Be very careful about the exotic - as a rule, it is an amateur and you should not count on the hype.

Over time, the assortment of the most popular juices will be designated. It is important to keep the assortment of the most popular and not to ignore the wishes of the clientele. Measure the client's desires against economic feasibility: strawberry juice in winter is, of course, possible, but it will cost so much that you can hardly sell it.

Estimated business income

Let's show a specific example. Let 1 kg of oranges on the wholesale cost 50 rubles. One orange then will cost about 12 rubles. For a glass of orange juice (200 g), 3 oranges worth 36 rubles will go. A glass of freshly squeezed orange juice is sold for an average of 120 rubles. Profit (excluding expenses, except for the cost of oranges) will be 84 rubles. With a good sale of juice per day, you can sell up to 50 glasses of juice for 49,200 rubles.

The economics of a fresh juice business is such that the small cost of setting up a business can be recouped in a year. The success of a business depends, of course, on the volume of sales, so special attention should be paid to the location of the trading place. Very rarely there is a trade with a profitability similar to the sale of fresh juices - up to 100-130%. Therefore, sales growth is the main secret of the success of this business.