Case furniture production for small businesses. Business plan for the production of cabinet furniture

Nothing lasts forever, including furniture. People regularly update it in their apartment and spend a huge amount of money on it. Today we want to talk about how to open a furniture production. This is a rather interesting business, which in the future can bring very good profits. What needs to be done so that the profit is really good and the investment pays off, we will tell below.

About the market

Not many people know how to open a furniture production from scratch with minimal investment and a quick payback. It is necessary to draw up a business plan, carefully study the market, potential competitors, select premises, find experienced employees

Modern furniture production has the following main areas:

Manufacture of classic office furniture- Particular attention is paid to functionality, rigor. Partitions, cabinets, tables, and other structures are produced.
Kitchen production- it is in the kitchen that people spend most of their time, so you need to take care of convenience and comfort. No wonder the demand for headsets is so high.
Creation of custom-made furniture- such furniture is made at the request of customers, taking into account the specified parameters.

You can choose one of these activities or combine several activities.

It should be borne in mind that in megacities one has to face high competition. It is profitable to launch such a business in small towns, offering customers interesting ideas. It is important to find out if there is a similar production workshop in the region. It is necessary to study the pricing policy of competitors, their main features. This will allow you to take care of making interesting offers to customers.

Business registration

You can open an IP furniture production or choose an LLC. The choice always depends on the scale of the project. If you plan to work with individuals, it is enough to register an IP. Cooperation with organizations, various institutions provides for the opening of an LLC.

Choose OKVED codes that relate to the production of furniture, retail trade, wholesale.

To register a business, you need to provide certain information:

company name;
information about the director, accountant;
decision to start your own business
Bank details;
charter;
check for payment of duty to the treasury.

What kind of furniture to produce?

One of the most important questions that an entrepreneur must solve before starting production is what kind of furniture should he produce?

There are the following most popular categories that potential buyers are looking for on the Internet:

Soft
Cabinet
Kitchen
Office
Furniture transformer
Loft furniture

Whether you are writing a business plan for production kitchen furniture or some other, all its paragraphs will be approximately similar, except for the sales paragraph.

To give a simple example, not everyone likes loft-style furniture. If you spin targeted advertising on VKontakte for everyone, then the number of conversions will be much less than if you find a target audience that is interested in the loft style and spin ads specifically for it.

Cabinet furniture

There is a business plan for the production of cabinet furniture, and it will help a budding entrepreneur. It is necessary to study the intricacies of release and organizational issues. The production of cabinet furniture has the following features:

project development;
cutting materials, forming suitable parts;
drilling holes, places for fasteners;
cutting edge trim;
assembly.

The technology is selected taking into account the peculiarities of the automated process. Through the introduction of CNC, it is possible to reduce the percentage of human labor involved. An experienced operator is required to enter the parameters, and the machine performs the main work. This is an advanced and economical way of manufacturing cabinet furniture, which is often used in workshops.

It should be borne in mind that the programs will have to be constantly reconfigured while working on individual orders. If you have to deal with such applications, it is better to refuse to use CNC machines. In large companies, you have to spend a lot of time on reprogramming, which is not profitable.

You can organize semi-automatic lines with the involvement of several machines. Here, human labor is partially involved, which allows you to quickly and most importantly cope with the tasks set with high quality.

Need to buy necessary tools, machines:

format cutting equipment;
edge banding machines;
drilling and filler equipment;
grinding machine;
perforator;
screwdrivers, drills, cutters, knives.

You can produce up to 400 units of products per month. This list may include cabinets, cabinets, tables, racks. The expenditure part consists of the purchase of materials, advertising, electricity costs, rent of premises, depreciation of equipment.

The approximate income from 400 products is up to 1660 thousand rubles, of which the profit is approximately 1060 thousand rubles.

Cushioned furniture

To start production quickly upholstered furniture just look at examples of successful businessmen. This will be a good support during the launch of the case. Upholstered furniture occupies about a sixth of the entire furniture market, so this niche is considered quite attractive for entrepreneurs.

In recent years, the trend towards the production of custom-made armchairs and sofas has increased. Many small businesses successfully compete with large companies. They are ready to carry out small batches of sofas, armchairs. For this, there is no need to purchase expensive equipment. Almost all work is done by hand.

Small and medium businesses can track fashion trends, apply them to the creation of upholstered furniture. Large companies will not be able to quickly adapt to customer requirements.

A small company is ready to provide several variations of fittings, upholstery, material, which allows you to achieve exclusivity. The production of upholstered furniture requires the purchase of such machines:

milling;
combined,
grinding;
edged;
trimming;
turning.

They will cost 160,000 rubles. We also need to purchase equipment designed for drying, Sewing machines, cutting tables. It still requires up to 40,000 rubles.

The technology for creating upholstered furniture will require 200,000 rubles. To this amount, you need to add the purchase of office equipment and additional furniture - 90,000 rubles. As a result, it will be possible to organize a business that will allow monthly production of up to 100 sofas. Income - from 750,000 rubles, production costs - 580,000 rubles, profit - up to 290,000 rubles. The average payback is four months.

room

The proposed business plan for opening a furniture production workshop can be effective. It is necessary to successfully select a room that will meet certain requirements, have several departments. On its territory should be located:

All these premises must be located in the same building, but may be located in different parts of the city. It is better to choose an office with product samples in the center, where there is sufficient traffic of people. It is better to locate the warehouse next to the production hall in order to reduce transportation costs.

Equipment

Opening a business begins with finding money to purchase equipment. You should not cooperate with other workshops for cutting materials, which will entail additional waste, an increase in cost. In this case, competitive advantages are reduced to nothing. It is worth knowing in advance how to open a furniture production workshop and invest money profitably.

To save on waste, you can purchase used equipment, which will cost 30-50% cheaper. You will need to purchase the following machines:

Dryers - if you plan to use in work natural wood, which is pre-dried.
Band saw - performs precise cutting of wood, chipboard, MDF.
Machines for decorating, which helps to give the desired shape to the tree, cut chamfers.
Devices for working with glass.
Machine tools for working with metallic materials.
Sewing machines.
Tools.

During the work, sheets of chipboard, fiberboard, MDF, fittings, fasteners, varnishes, paints will be used.

Software

You can organize the visualization of the production process by introducing computer programs. They will allow you to quickly model various objects in 3D format. Designers will always be able to demonstrate furniture to the customer. You can use the Pro100 program.

Staff

It is quite possible to organize the production of furniture to open a business and receive a stable profit. Success will largely depend on the employees themselves. For work you will need:

Manager- accepts orders, draws up contracts, accompanies projects;
Production line manager– control of all stages of production;
workers- up to four people for small production, the number of employees increases with the volume of work;
Driver– delivery of furniture to a warehouse or a customer.

This is the minimum number of people that can work. The number of employees depends on the scale of organized production.

Customer acquisition

We need a business plan for the production of furniture, it can be viewed from trusted sources. It is important to develop a marketing plan that will help sell the product profitably. It is important to properly organize events to search for potential customers.

To successfully sell finished products, you must:

Sales of products

This item should also be included in an effective business plan for the production of furniture with calculations. It is important to think about distribution channels. Usually furniture shop produces goods for:

individuals;
customers of your own store;
furniture stores.

The production plan is developed taking into account demand. According to statistics, cabinet, office, kitchen, upholstered furniture is popular. A well-designed advertising and marketing campaign will allow you to get the desired income.

Sales of office furniture

Business is not just a mechanical repetition of actions, but also the use of creativity. You have to be creative in how you sell your products and come up with some unusual ways to sell your product.

Let's take an example. Do you have a business plan for the production of office furniture and you are puzzled, but to whom to sell it? Just driving around your city, you will count at least a few office centers under construction. Just knock on their door and offer them your furniture at a bargain price!

In exactly the same way, you should sell furniture for the kitchen, living rooms or bedrooms.

Expenses and income

The concept of "furniture production" is quite extensible. One grandfather who assembles furniture at his dacha and makes money on it is already considered a full-fledged production. Therefore, it is impossible to determine exactly how much money you need to open a business. You can start working alone, or you can immediately hire several employees and then the monthly expenses will increase.

We will calculate the initial investment and monthly expenses for a small business in this niche.

Name	Sum
Initial Costs
Equipment	1.500.000r
Premises renovation	300.000r
Expendable materials	300.000r
Business registration	20.000r
Advertising campaign	50.000r
other expenses	50.000r
Total:	2.220.000r
Monthly expenses
Staff salary	180.000r
Premises for rent	80.000r
Public Utilities	20.000r
other expenses	30.000r
Total:	310.000r

The net profit of such a business should be approximately 100,000 rubles per month. This is taking into account the fact that the revenue will be 410,000 rubles, from which we will deduct the monthly expenses in the amount of 310,000 rubles. Payback will be 23 months.

Solid wood furniture will never lose its relevance. The natural beauty of natural wood products, refined style, noble lines, reliability and comfort in operation attract buyers. Every year the demand for elite wooden furniture is growing, which means that the organization of the production of solid wood products is a promising business.

How to start a production of solid wood furniture

The main thing is to create a worthy offer for potential customers. Since natural wood furniture belongs to the goods of the highest price category should focus on high quality and original ideas. The main buyers are people with incomes above the average level. They are not interested in product discounts or low shipping costs. The requirements of such consumers are compliance with the latest fashion trends, environmental friendliness and modern design furniture.

Business registration

The organizational and legal form of an enterprise can be an individual entrepreneur or LLC. The choice of a certain form of doing business directly depends on the volume of production of solid wood furniture. At the initial stage of the organization of production, private entrepreneurship is suitable. But if the plans are a large business, it is necessary to register an LLC.

Raw materials for furniture production

Whole wood is used to make wooden furniture. edged board and finished furniture boards. The most popular types of wood are oak, pine, hornbeam, beech, birch, alder, larch.

At the request of the customer, you can use accessories of domestic production or imported products. Buyers prefer functional fasteners made of bronze and stainless steel (chromium alloyed).

Particular attention should be paid to the paintwork. Furniture paintwork materials must comply with GOST 31093-2003.

Room for the production of solid wood furniture

The size of the room is directly dependent on production capacity. If we are talking about a full production cycle, it is necessary to organize the following departments:

Manufacturing facility;
Warehouse of raw materials;
Room for furniture assembly;
Workshop for painting and varnishing works;
Drying chamber;
Finished goods warehouse.

Basic requirements for the premises: availability three-phase network, ventilation system, uninterrupted water supply and heating, system fire safety, a platform for unloading raw materials / auxiliary materials.

Equipment for the production of solid wood furniture

To start the production of solid wood furniture, you will need special equipment:

Edge banding machines. Are intended for drawing an edge on the face, rectilinear and curvilinear parties of panels. They produce edge banding machines with manual and automatic control type.
Jointing machines. They are used for one-sided rectilinear planing of wood products in order to create a base surface / give a presentation.
Thicknessing machines. They are used for flat milling of beams, boards and shields in size by thickness.
Milling machines. Designed for processing shaped and flat surfaces, bodies of revolution, metal blanks.
Grinding machines. They are used for the purpose of calibrating and grinding the planes of workpieces.

Solid wood furniture production technology

There are two options for the manufacture of solid wood furniture - for a short or full production cycle.

Short production cycle
The raw materials for the manufacture of products are ready-made furniture panels, which are sawn to fit parts of a certain size, polished and varnished. A short production cycle is the optimal solution for small enterprises.

Full production cycle
Whole boards act as raw materials. At the initial stage of production, they are converted into shields and only then parts, blanks for furniture are made. The organization of a full cycle is beneficial for enterprises with medium production volumes and large companies.

At the moment, all areas of small business are developing very actively. The business associated with the production of furniture is considered especially productive and profitable. In order to be aware of all the subtleties of this production, you do not need to undergo special training. To successfully conduct business, you must have elementary knowledge, concepts and little experience in this area. Luck and patience are not the last components of your success in this business.

Furniture business today

Not only mass production, but also piece-made furniture today has become a simple matter, accessible to everyone. Assembly processes are sometimes referred to as adult building blocks. If you have elementary ideas of what and how to do, then it will not be difficult for you to assemble modern furniture that is sold in expensive stores.

To be fair, it should be noted that furniture market in Russia today suffers great competition. About three thousand large medium-sized enterprises are actively fighting for their potential customers. Is there even the slightest chance for small businesses to find their niche in this market segment? In this article, we will try to address issues related to this topic.

If the company is not very large, it should pay great attention to the development of the production base, otherwise it may lose its competitiveness and go bankrupt.

In big cities, people are picky and very demanding about the quality of furniture. They are not satisfied with low quality products. The consumer is increasingly complaining about poorly made furniture. He looks closely not only at the appearance of the goods, but also wonders how long the furniture will last.

It is very difficult for small producers to compete with large firms, which have much more opportunities to produce products. best quality and in a larger range.

Many experts are inclined to think that the share of small and medium-sized enterprises in the furniture business will increase every year. This trend is quite understandable and predictable. In a few years, the share of small enterprises is expected to increase to 75 - 80%.

One of the most promising areas is the production of kitchen and office furniture. There is a real boom in this industry. Over the past 10 years, profits in this sector have increased by 20% every year. Small businesses are increasingly turning their eyes to built-in furniture - it is the leader in sales. Inexpensive, high-quality furniture, which is almost half the price of similar furniture made abroad, is in great demand among the population of our country.

It is worth knowing that investors are happy to invest in this type of business, as they know that with a successful investment, they can count on 40% profit.

For small and medium-sized furniture businesses, the main task is to occupy a certain niche. It means to produce a specialized product. Increasingly, firms that are engaged in the production of unusual furniture glass, plastic, rare woods.

Don't forget that in Lately it has become very fashionable to make furniture to order, which will have non-standard shapes, colors and designs. Manufacturers of wicker furniture have virtually no competition. Their merchandise sells well.

Instructions for those who decide to open a pawnshop, but do not know how best to do it:

Furniture business from scratch: we buy equipment

You can organize the production of furniture of various types and purposes. It can be a business for the production of built-in furniture, cabinet, upholstered, kitchen, office, garden and specialized.

The choice of premises and the purchase of the necessary equipment for the production of furniture is one of the most important components of the entire process. At the beginning of your career, an inexpensive tool will be enough for you. A sample list of what you can not do without:

electric drill;
screwdrivers;
jigsaw;
grinding machine;
milling cutter manual;
perforator;
industrial dryer;
tool for manual carpentry;
miter box;
clamps.

After the production moves to a new, high level, it will be possible to take care of buying a better and more expensive tool. The cost of buying a tool can be from 40 thousand rubles and more. Professional machines are expensive and should only be purchased when sales volumes and orders reach economically viable levels.

How to promote a furniture business?

The main role in the implementation belongs to the retail trade. You can negotiate the sale of your products in large shopping centers and stores. Large manufacturers create their own branded salons, in which they sell goods of their own production.

Retail outlets should have a large area so that the furniture is placed freely and is clearly visible. In small towns, furniture sells well in the markets. To sell specialized furniture, you need to send out booklets and leaflets to company managers.

Relevant at the moment is the sale of furniture via the Internet. The only disadvantage of promoting the product in this way is the inaccurate representation of the buyer about the product.

The profitability of this type of business

To open shop medium scale, you will need from 2.5 to 3 million rubles. The bulk of the money will be used to rent the premises, purchase goods and pay staff. The business will pay off in 1.5 - 2 years with a margin on goods of 20 - 40% of the cost.

Budget and profitability of the furniture shop:

rent of premises - 60-70,000 rubles per month;
purchase of equipment, arrangement of production - 1,000,000 -1,300,000 rubles;
purchase of the necessary raw materials and materials - 250,000 rubles;
wages for workers - 100,000 -120,000 rubles per month;
expenses for other needs - 30,000 - 40,000 rubles.

Furniture shop can pay off in 2 - 2.5 years. Profit per month will be about 80,000 rubles.

Furniture factory- ideal profitability - 10 - 25%.

rent of premises - 2.5%,
staff salaries - 8 - 10%,
purchase of materials - 70%,
utilities and equipment maintenance - 3.5%,
transport - 2%,
advertising - 2%.

This is a calculation for a factory that specializes in the production of cabinet office furniture from chipboard. At the same time, the sales volume must be at least 10,000 items per month.

The furniture manufacturing business has always been and remains promising. People have changed and will continue to change furniture according to the degree of its wear. Manufacturers will never be out of work. And you can safely plunge into the production process. The main thing to do is to plan everything accurately and organize it correctly.

Room.

Staff.
Director.
Working staff.
Designer.
Sales Manager.

Marketing.
Advertising.
Types of advertising.
Sales of products.

Financial plan.
Investments.
Payback.

production options.

Manufacture of custom-made furniture.
Business development prospects.

Despite the fact that you won’t surprise anyone with the production of furniture for a long time, the demand for these products is not falling. There is no oversupply in Russia, but production facilities operate in a highly competitive environment.

Not everyone can withstand the competition, someone works for a long time and fruitfully, constantly delighting customers with new models and design solutions. Someone is unable to keep the business in a strong flow and crashes, not having time to really find their place in the market.

Starting a furniture manufacturing business is serious business. Requires mandatory legal registration, clear calculations of investments and plans for the sale of finished products. And in order for the business not to go down in history, it is imperative to follow all the points and make every effort to implement them.

When registering a business, it is best to assign it the status of an LLC. The status itself already speaks of the seriousness of intentions and will help attract investors from outside or as founders. The amount of planned investments is not small and it is unlikely that it will be possible to do without additional injections. The LLC status provides an opportunity to generate additional income through the register of additional activities and expand the business in the future.

Also, this legal status gives prospects for participation in profitable tenders and cooperation with serious chains of furniture supermarkets, which positively affects the reputation and income of the enterprise.

Room.

After all the design actions, it is necessary to organize the room where the workshop will be located. The industrial zone of the city is best suited. The room you need is not small - about 300 m2. Hangar structures are perfect.

The problem of finding a suitable room is quite urgent, so you need to start doing this in advance. It is best to seek help from companies that specialize in this. They already have ready-made offers. They know for what purposes, which premises are suitable, what technical parameters must be met and what standards must be met.

When concluding a lease, be sure to pay attention and stipulate the terms of the lease. You need a long-term lease agreement in order to avoid troubles with moving and re-registration of the production address in the future. Sometimes premises with some equipment already available there are rented out. If you have such an option, that's great.

A lease is added to the lease production equipment- and you have less costs, and the owner has less headache, where to put it and what to do with it.

Equipment for the production of furniture.

To start production, you will need special machines. Buying them is not a problem.

Edge banders are required for processing synthetic (melamine, PVC, ABS) and natural materials(veneer, paper).

The edge banding process takes place after the cutting process of the material on the format saw. We'll talk about it a little lower. IN without fail equipment for facing edges must be selected depending on what kind of furniture you intend to produce.

For more understanding here short description machine process:
- Manually or by means of an automatic module, glue is applied to the surface, heated to the desired temperature.
- The machine applies an edge according to the dimensions of the workpiece. It is possible to cut the edge with a technological margin.
- Further, with the help of the machine, the edging material is pressed against the surface to be treated.
- After the operation of the machine, the applied edge is finished - removing excess glue, processing the edge, grinding and polishing lines and corners.

It is not superfluous to repeat that the configuration of the machine must be selected according to the type of furniture being manufactured.

They are produced in various formats - both for small-scale production and for batches of industrial volume. Direct purpose - cutting furniture parts from sheet materials(plywood, chipboard, fiberboard).

In order for the work to be carried out without chips, two cutting units are used - the main and the scoring. Perfectly cut laminated material with high precision thanks to the body of the saw unit mounted at an angle. The presence of a scoring saw in the machine provides an absolutely clean cutting, without chips and notches.

Machines are produced in several types, each of them has its own characteristics and special purposes. Your task is to choose from a wide range of proposals exactly the one that is ideal for production. The main difference is the way the workpiece is placed - horizontally or vertically, that is, a transverse or longitudinal cut. And another difference is the type of carriage. Machines are made either with a ball or roller carriage.

No matter what equipment you choose, pay attention to the availability of additional tables. They are indispensable when cutting full-fledged sheets of material. An important point is the clamping upper beam and the upper pneumatic clamp. They will provide reliable fixation of small workpieces, which is necessary in the production of furniture of exclusive design with small details.

The main purpose of the equipment is a more thorough preparation of the part. The machine saws the material to the desired thickness.

The workpiece is installed on the work table exactly with the pre-treated base surface. The workpiece is fed to the rotating knives automatically. Main specifications:
Rated supply voltage - 220 W;
Rated power consumption of the collector motor - from 1500 W;
The frequency of rotation of the planer shaft with planer knives - 8000 rpm (idle);
The average height of the workpiece processed on the machine is 15 cm, the width of the working table is from 25 to 50 cm, with the corresponding width of the workpiece being processed up to 45 cm.
the average speed of the automatic feed of the workpiece is 8 meters per minute.
The average planing depth is 2.5 mm. Depends on the width and properties of the workpiece.

Thicknessing machines are divided into one-sided and two-sided. Unilateral have one knife shaft located above, over a desktop. Double-sided, respectively, have two knife shafts. The second is built into the desktop and performs the function of processing the lower part of the part. The working table itself is movable, with the help of it the required height is set for processing the material to the required thickness. Machines are also distinguished by the power and maximum lifting of the desktop, its width and depth of planing.

A fairly wide price range is convenient for choosing the necessary equipment depending on the buyer's budget. The price depends on the country of manufacture and technical parameters.
When choosing a thicknesser, pay attention to the safety features. The design must necessarily be protected from overloads by a power interruption unit. When an overload occurs, the thermal relay must be activated and the power supply to the machine must be interrupted.

Choose machines with quiet operation that a belt drive can provide. It also protects the engine of the machine from overloads.

For additional safety of machine operation, network switches are often used. In addition to direct functions, they are equipped with a protective function against unauthorized activation during the absence of the operator.

In furniture production, wood or any other material goes through many technological processes, and a four-sided machine is the basic equipment for many of them.

The main function is profiling molded products, cutting boards into lamellas for furniture board. For a furniture production workshop, sufficiently powerful equipment is needed. throughput. When choosing a four-sided machine, first of all, you need to pay attention to its dimensions. For example, in order to process a workpiece with a size of 40 cm, a milling cutter of the appropriate parameters (about 80 mm.) is needed. In order for the equipment to cope with the processing of materials of large sizes, a high-feed function is required. The worktable must be robust and wear-tested for stable operation under constant load.

Best of all, strength is shown by machines with cast iron tables. Very convenient and often necessary is the function of increasing the supply and reception tables. To do this, the characteristics of the machine must indicate the presence of a function of manual or automatic regulation. If you are planning a serious production, then your four-sided machine must have a high feed rate - up to 30 meters of processing per second.

Some manufacturers produce universal four-sided processing machines. That is, with the possibility of resmusing and profiling functions. By simply moving the planer knives in the desired direction, the working function can be easily changed. Such a machine will help to significantly save money on starting investments. But for the full-fledged operation of the workshop with maximum output, you still have to pay special attention to each process - this will increase quantitative indicators, which is important.

To fully support the furniture production workshop, there is a fairly large number of different machine tools, but the four most important and mandatory are described above. The purchase of such a kit will cost approximately $40,000.

Staff.
An enterprise in the LLC statue has obligations of mandatory staffing.

Director.
Appointed by the meeting of founders. The candidate may be one of them, or an outsider who meets the requirements of the position.
Full-time accountant. Person with liability. He can easily perform the functions of an employee of the personnel department. Must be familiar with the articles of the Labor Code. Maintain personnel records and related reports.

Working staff.
Operators are needed to maintain production equipment. One for each machine. Workers are also needed to assemble furniture. That's 3 other employees. In general, for a complete staffing of the working staff, you need seven people - this is quite enough for the full-fledged process of the workshop. Workers performing assembly functions can go to the customer's home to install finished orders.

Designer.
Such a specialist is definitely necessary for the enterprise, but it does not have to be full-time at all. Design may well perform the function of "coming". Cooperation is formalized by means of an agreement with an agreement on the number of working hours per week or month and the corresponding salary. A designer can collaborate with several companies at once, have several projects and easily implement them. It would not be superfluous to prescribe in the cooperation agreement a clause not to disclose the plans and concept of the enterprise's work in order to withstand fair competition and without violating one's interests.

Sales Manager.
Don't be skeptical about this much-needed staff. At the first stages of launching production, an employee who will be responsible for sales is more than necessary. Try not to save money and look for an experienced manager with your own client base and a good reputation. This will be of great help in promoting your business. Moreover, the manager also performs the function of an advertising medium. And you need advertising like air.
There are several algorithms for calculating wages for a sales employee:
Fixed amount (rate).

As a rule, a fixed rate is quite rare and is usually accompanied by the official registration of labor activity. Often the amount of the rate is equal to the minimum wage established by law. Someone like this option, we wish them good luck.

Rate +% of sales;
This payroll algorithm is very common among companies. It is actually very convenient for both the owner and the worker. The rate, again, is minimal and the percentage is small because the volume of sales per month (or the planned volume) can be very large. With such volumes, the salary is not higher than 0.5% of this amount, but mainly 0.2-0.3%. The rate, as in the previous paragraph, is the minimum or below the minimum. There are companies that offer a bet of $100. and add to this money% a little higher than usual.

Rate +% of income Money for the current month;
In this case, the guaranteed payout amount may be different. The % figure is no more than 1. But, pay your attention to one “BUT” - the manager earns his hard-earned% from the amount of money coming into the company, that is, from the amount that the accounting department sees on the account at the end of the current month. Many beginners confuse or simply do not pay attention to this condition when applying for a job. Naturally, then the problems begin.

% of sales;
One of the most common algorithms. The most profitable % of sales is calculated. Depends on the amount of planned sales for the reporting period. The larger the amount, the lower the percentage. Furniture is an expensive commodity, so the maximum salary for a manager is 3%.

% of the receipt of money for the company for the current month.
Accrual according to the same principle as in paragraph No. 3, only without a guaranteed rate. In this case, the % depends on the planned sales volume - the higher it is, the lower the %. Not the worst algorithm in the event that the manager came to an already established client base, that is, there were already sales in the past period and money for the sold goods will be received this month. This is important, because the majority of clients work with deferred payment, especially for large retail outlets - where the delay can reach up to 3 months.

Basically, according to this algorithm, the sales agent begins to receive a salary not earlier than the third month of work. Let it not surprise you if you agreed to such an algorithm - take it as it is, nothing can be done about it. Before the money for sales begins to flow into the company, you can offer a fixed rate, but it will be minimal or increased - this algorithm is described in paragraph No. 2.

% of profit;
This algorithm is probably the most difficult for the employee to perceive, but very beneficial for the owner.

The bottom line is to pay a commission of 10% of the net profit received from sales. It is important to pay attention to the fact that the profit is calculated from the price at which the product entered the sales department, and not from the cost.

The salaries of employees are determined by the average salaries of employees of the relevant categories and profile of the region in which it is planned to launch production.

Marketing.

Advertising.
Advertising is the most important process in the promotion of furniture production. It is important that a potential client knows about you before the finished product enters the market. There is a lot of competition in this type of business, and if you want to make yourself known, you need to do it in advance.
If you are seriously thinking about fruitful and long-term work, forget about "black" and "gray" production. Develop and register your own trademark with Rospatent Russian Federation. The registered trademark of the promoted brand is heavily protected from counterfeiting and, in which case, you can always defend your rights.

To do this, you must submit an application and pass a designation check for similarity. The plus from registration is obvious - the right to use TM for 10 years (after it is successfully renewed) has a positive effect on the company's image and, accordingly, on the reputation and degree of trust on the part of a potential client. For the illegal use of your TM brand, you can claim compensation for material damage through the court.

If you do not have time to do this, there are companies that will take over all the administrative duties for a fee and register the trademark as soon as possible. The cost of such services is about $ 500.

After entering TM in the general register of the State Patent, immediately start advertising the enterprise and its products.

The very first thing to do is to clearly define the market segment and clearly imagine who your customers will be. Who do you want to see in your customer base.
An advertising company is an expensive business, but it does not make sense to save on it. It is necessary to direct it as accurately as possible to the segment that you identified as potential in the first place.

In order for advertising to be of high quality and work correctly, it is imperative to study the market and your competitors. Carefully analyze the pros and cons of their work and products. Analyze the pros and cons of your production. Why is it necessary?
First of all, such an analysis will allow you to clearly identify the advantages that you will use in the development of advertising campaigns. It can be high-quality materials, natural wood of valuable species, solid fittings, qualified staff, the latest equipment and production technologies. Be sure to indicate the work of the designer in the development. Often this fact is able to quickly and permanently form a customer base. There are many connoisseurs of design work among potential clients. Moreover, who, if not a designer, constantly monitors the latest global trends in the furniture industry.

In addition to "black" and "gray" manufacturers, Chinese manufacturers of furniture and components remain your competitors. This is another serious niche in the furniture industry and occupies a significant place in the market. It is not worth underestimating such a competitor and not paying attention to him.

Companies representing a Chinese manufacturer are distinguished by fairly cheap offers, but not always of high quality. You can use the advantages in the form, quality, the possibility of an individual order according to the sizes specified by the customer in your advertising campaigns aimed at similar customers.

What are the options:
Manufacture of cabinet furniture;
Children's furniture;
Cushioned furniture;
Office furniture;
Bathroom furniture;

With any variant of the direction of production, advertising should meet the needs of a potential client as much as possible and attract his attention.

Types of advertising.
Advertising on billboards ranks first in terms of memorability. It is expensive, but at the beginning of the production path, business definitely needs it. Post information about yourself in several places, or at least in one, but the most effective. Advertisers own the intricacies of placements. Don't be afraid to trust them. It is in their interest to make your advertising effective.

The next step in promoting a business should be creating a company website or a professional landing page. This is a prerequisite. As Bill Gates said: "If your business is not on the Internet, then it does not exist at all."

Actively promote the site and the ledding on the network - this will add enough customers to the company.
Building a good website costs about $500. Form an accessible interface and make it understandable even for inexperienced users. Without fail, the site must contain information about the company, its data, contacts. Create a colorful eye-catching catalog and order button. Describe all the benefits of the proposals and customers will not keep themselves waiting long. Create a wide range of payment methods.

Take advantage of our printing services. Colorful booklets, flyers, Business Cards. These are mandatory advertising attributes for starting any business.

You can place information about the new company in the media. It is better if these are specialized publications. Don't skimp on best places This is the first and last spread of the magazine. It's expensive, but justified by the result.

Create a beautiful catalog. It will be useful both to the manager and in several other sales options.

Sales of products.

As mentioned above, the sales manager will deal with the sale of products. It may be one or more. But the owner must be directly involved in the development of the action plan.

You have already implemented advertising that attracts a potential client to you. You can, of course, stop there and fulfill those orders that come to you from these sources.
But if possible, do not miss the opportunity to increase sales.

One of the most the best options is opening your own shop. Better yet, a small network. If the production is located in a metropolis, then several districts of the city can be used for the operation of stores. If the production workshop is located in the region, the regional center is perfect. This may be a very small room, an area of 20 square meters. You can place several types of products there and work according to the catalog.

Cooperation with furniture supermarkets can be called a very profitable type of sales. For young companies, this option is ideal. Because supermarkets fully ensure the operation of the workshop according to the entire price list provided by the production.

Undoubtedly, in such cooperation there are not only pluses, but also minuses. The main disadvantage is the clause in the agreement on exclusive rights to representation in those regions where supermarkets are located. That is, you will not be able to sell your products in parallel with them. The second minus is the price. All networks try to negotiate the lowest prices from the supplier and, by the way, they are not bad at it.
In principle, if you cooperate with them on the rights of exclusive sales, then this is not scary. They will not compete with you in terms of territory. And in the price you can enter any price that you agree on. A significant disadvantage of cooperation with networks is the payment by installments. This is a prerequisite for cooperation. If it is unacceptable for you, refuse and do not offer yourself as a supplier at all. Installments in different networks sometimes reach up to six months. But mostly three months.
Despite the disadvantages in working with such networks, they are justified by big pluses. Serious and undeniable positive moment- wide representation in many regions. As a rule, networks are very developed or rapidly developing and open their stores wherever possible.

Another important positive point is advertising through representation. Super- and hypermarket chains release their catalogs of seasonal offers. Catalogs are distributed free of charge. Thousands of potential customers will find out about you. Another plus of cooperation can be considered from the side of logistics. Customer demand will guide your production in the right direction. You will always be aware of new trends and bring new ideas in technology and design solutions.

Dealers.

These are the companies that will sell your products in their regions. This is a great way to promote and cover as wide an area as possible. The process of finding a dealer is similar to general distribution. Be sure to create a beautiful, viewable commercial offer. Describe the benefits, the proposed terms of cooperation and send it to all relevant companies. A sales manager can handle this very well.

The two methods described above are possible only if the status of your enterprise is not lower than LLC. Because the status indicates the seriousness of your intentions. It is rare when dealers agree to cooperate with companies of lower status. In this case, there is no need to talk about networks. They do not even consider such proposals.

Tenders.

No matter what kind of furniture you produce, there will always be customers who are potentially interested in your products. For example, if production operates in a resort area, these are sanatoriums, recreation centers.

If you simultaneously produce a line of children's furniture, these are kindergartens, various kinds of children's institutions that need constant furniture updates. Do not be afraid to declare yourself, participate in tenders. There are sites that specialize in collecting complete information about all ongoing commercial tenders separately for each region. Subscribe to the newsletter of such a site, connect industry and regional settings, and you will constantly receive all information related to this issue by e-mail. The information is constantly updated.

You will always be aware of the ongoing events in this area. The distribution is absolutely free.

You can unsubscribe at any time if you don't need it. Of course, it is up to you to make a decision, but you should not refuse such opportunities. Again, the status of an LLC can greatly help you with this. In addition, if you have a need for quality consumables for production, you can place your tender. Terms of participation and placement of tenders in the public domain. Do not miss any opportunity to make your business even more profitable.

Financial plan.

Investments.

It's time to carefully calculate the required investment.
Registration of LLC ______________________________________________ 110$;
Registration of TM in Rospatent ______________________________ 500$;
Rent of premises _______________________________________ 1000 $ / month;
Purchase of equipment ____________________________________ 40,000 $
Consumables __________________________________________ $40,000;
Advertising ________________________________________________ $10,000;
Office equipment ______________________________________________ 1000 $;
Taxes, salary _____________________________________________ 30% of profit;
Total at the start ________________________________________________ $ 100,000.
The total investment in the launch of the production workshop is about $100,000.

Payback.

The payback time of such an enterprise directly depends on the profit that you will receive as a result of the sale of finished products.

Even if we assume that the difference between the cost and the price of finished products is 100%, it will take more than one month and a year to pay back the invested funds. The production of the first batch of furniture, starting from development and ending with the date of receipt of funds from the sale, will take at least three months.
Summing up the monthly expenses and minus them from the profit received, it can be seen that for payback only consumable you will need at least two full-fledged sales of all products made from the entire batch of consumables.

IN ideal with a full workload of the workshop and the full sale of finished products, taking into account the installment payment for the delivered products to the buyer, it will take at least 8 months to pay back the consumables. And besides this amount, there is another $60,000 of invested money. If $ 40,000 paid off in 8 months, then the rest in proportion will pay off for another 2 years.

It can be concluded that the full payback of the invested $ 100,000 will occur no earlier than in 2.8 years or 32 months.

production options.
At your disposal are several options for the production of furniture and each of them is worthy of attention.

A very common type of business in the Russian Federation and beyond. This includes the manufacture of dressing rooms, wardrobes, wardrobes (a type that is very popular for its characteristics), children's rooms, hallways, etc.
The equipment that has already been described above is used. Therefore, it is not worth dwelling on this point separately. You can complement this list with an ultra-modern line of serigraphy. The equipment is designed for drawing patterns on PVC film. It is used as decoration in the manufacture of wardrobes, furniture for the kitchen, hallways, cabinets and many others.

Materials - laminated chipboard (laminated chipboard), covered with a decorative protective layer. Used in the manufacture furniture facades about hulls.
PVC edge— a finishing edge on the basis of polyvinylchloride. The material has increased wear resistance, has a protective function of the ends of chipboard parts from different kind damage. Perfectly blocks the ingress of moisture on open material during operation.

PVC film is a film based on polyvinyl chloride. Are applied to vacuum and membrane pressing on facades. Advantages - heat resistance, withstands household scratching well, retains the original color well (does not fade). There are film materials with antibacterial and antifungal treatment provided.

MDF is a specialized ecological material, made from small dried wood fibers. Treated with binders. It has a finely dispersed structure over the entire section and is easy to machine, shape milling and various types finishes.

The production process is in many ways similar to the manufacture of cabinet furniture. That is, children's furniture is also mostly cabinet. The same equipment and many similar materials are used.
A feature of furniture for children should be the use in the production of natural materials. You can use solid wood, MDF, veneer, chipboard or tambour. Metal, glass or plastic - from these materials you can also often find furniture for children. Without a doubt, the most suitable material for such furniture is solid wood. It is natural, environmentally friendly, durable. Wood is very difficult to process, so products made from it are quite expensive, but it allows you to make real masterpieces of designer fantasy.

Children are subject to rapid growth. Therefore, the production of children's furniture is often profitable due to the increased demand for it due to frequent replacement. If you manage to secure even a few customers, this can be a good start for further development of children's furniture lines.

It is also worth adding that materials should be used that are easy to hygienically process the finished product. The reasons are clear - the health of the child is above all!

This is a separate category of furniture. Features of such production are in the widest range finishing materials and design possibilities. Sofas and sofas, poufs and ottomans. Variety of chairs. In such production, design abilities will be able to manifest themselves in all their diversity.

According to GOST, the definition of "upholstered" furniture includes structural elements with flooring materials with a thickness of at least 20 mm.
base materials - boxes, panels and frames made of wood, plywood and fiberboard. The main element that gives the product softness are the springs. Snake springs, tapes made of rubber and rubber fabrics, tapes twisted from rubber threads in a cotton winding are used.

If it is planned to produce expensive upholstered furniture, then an elastic beam made of wood is used for the frame. If not, then you don’t need to invent a bicycle - materials such as plywood and chipboard are perfect. They are cheaper and easier to process. They are quite durable and there are no complaints about low quality.

To create soft elements, foam or polyurethane foam is used. What exactly to use is up to you. They differ from each other in production technology and density.
The upholstery uses both woven materials (natural and artificial fibers), and leather, leatherette. For the production of inexpensive upholstered furniture, it is not advisable to use leather as upholstery. Use fabric - it's cheaper, more practical and easier to wear. technological process.

Nothing new can be added to the production moments. The process almost completely duplicates the described item “cabinet furniture”.

The only thing you can pay attention to is the simplicity of the manufacturing process. Easier not where. There are almost no decorative elements. Strict appearance. Classic colors of materials, a high level of convenience and practicality - these are the main criteria for office furniture.

In the manufacture should be used only high-quality materials. Mostly used chipboard, MDF, decorative plastic, glass and some others. But the use of metal is unacceptable. In conditions of high humidity, it will quickly begin to rust, despite any processing and preparation. The use of wood is also not desirable - it practically does not tolerate constant temperature fluctuations and high humidity in the room.

Under such conditions wooden furniture quickly flakes and warps. MDF and chipboard use special coatings that guarantee long-term operation. With the help of MDF, you can make furniture of almost any shape. This can even be called an advantage, because such furniture, compared to office furniture, is more suitable for design performances and experiments.

Another material that is used daily in the manufacture of bathroom furniture is plastic. He's not expensive. It is also convenient in reproducing various forms. But its difference from the MFD in a wide range of colors makes it a favorite both in production and in operation.
There are some fashion trends in the design of furniture, especially when it comes to glass products. This is arttoning and sandblasting drawings. All this is done with special equipment. To tint glass elements, a tinted vinyl film is used.

Sandblasting drawings are applied to glass using a stencil. Most often, the stencil material is used oracle. For applying such decor elements, sandblasters. You can apply drawings not only on glass, but also on mirrors and any other glass surface. On the Internet, there are entire catalogs of drawings for sandblasting in the public domain. There are so many of them that you can draw new ideas from there and not be afraid to be unoriginal.

Such furniture, too, for the most part, belongs to the cabinet. But production is easier due to the fact that the needs of a summer residence differ from a full-fledged residential building in their simplicity. We mainly produce various tables, chairs, shelves. Wall compartments, built-in and external, are very popular.

Popular due to their practicality in application. Easily mounted from a niche. At the peak of popularity are models in which you can mount a sleeping bed. For a day, it folds up, becomes almost invisible and frees up a lot of space for household chores. And there are quite a few such examples. In principle, such a business will always be relevant, but its seasonality may alert.

Manufacture of custom-made furniture.

As an additional service and increasing the interest of a potential client, the company needs such a service as the manufacture of furniture according to the size of the customer. A very relevant service for the simple reason that residential and commercial construction has long gone from the standards of layout, size and shape of premises. If you want more interest from customers, be sure to include this service in the general offer register.

Business development prospects.

In the future, when you fully recoup your investment, you can think about expanding the business. What could it be? For example, you can set up the production of consumables and furniture fittings (hinges, screws, self-tapping screws, nails, handles, films, laminate, and everything that production cannot do without. Of course, these are additional investments, but they will greatly reduce the cost of furniture. And this will directly proportionally increase the income and profit of the enterprise.

We wish you success and prosperity in this complex but creative business!

The average person prefers to change the kitchen, hallway, sofas, living room and other furniture as it becomes obsolete or physically worn out - every 8-10 years. The article will help a novice entrepreneur to choose a direction for opening a furniture business. Among other advantages, this direction is characterized by the ability to choose a format according to capital intensity and the complexity of organizing activities:

With small investments, they entrust the processing of materials to large furniture workshops and assemble products to order.
Expenses in the range of 1.6 million rubles will make it possible to create a furniture workshop in the garage and perform basic technological operations. Complex parts are bought on the side.
Investments of 3–4 million rubles are the way to create a full-fledged enterprise that manufactures tens and hundreds of products of any complexity per month.
Add half a million rubles to the last one - and you will open a furniture salon. The workshop will supply him with goods at cost, and therefore the profit will be higher.

Relevance and vectors

The Russian market is full of furniture from both local and foreign manufacturers. The shops present intricate products of all shapes and colors for any wallet.

Importers and domestic factories prefer to work with products that are produced in large batches: it is simply unprofitable for them to spend time on processing individual orders. But many private clients and small businesses want to buy furniture that will suit their apartments and offices in configuration, color, size and style.

And specializing in one-off and small-scale products will be a good strategy for the owner of a small workshop where a change model range is not a problem.

Decide on the choice of the direction of the furniture business:

Manufacture of kitchen sets. Serial models often do not correspond to the layouts of apartments.
Production of sliding wardrobes. They are customized according to the size of the rooms.
When competition is high, consider specialized furniture. Commercial and advertising equipment is expensive, but easy to assemble in a garage.
Furniture for schools and kindergartens. This niche is difficult to master, but the reward will be the virtual absence of competition and transparent participation through the tender.

Regardless of the direction, the furniture business has one significant advantage - the ability to scale. And when assembling products at home, an entrepreneur who pays attention to their quality and organization of sales will soon be able to buy more machines and equip a workshop, and in the future - a full-fledged factory.

Custom furniture assembly business

The master discusses with the client the project of the product and creates in special program its 3D model. To do this, use software such as:
- PRO100;
- "Basis-furniture maker";
- "Astra constructor";
After that, they draw up diagrams for cutting sheet materials for the furniture body. For this, programs are used:
- cutting 3;
- "Astra open".
The client makes an advance payment. Part of the funds is used to purchase sheets of MDF, chipboard and fiberboard, which the master takes to a large workshop for processing.
In the workshop, materials are sawn on machines, and then the ends of the parts are glued with a melamine or PVC edge.
Other components are bought with the remaining money - finished facades, countertops, fittings and fasteners, mirror and glass inserts.

The entrepreneur receives the details of the designer, and they can be easily connected to each other. After the control assembly, the product is disassembled and taken to the client, where it is installed in the specified place.

How much profit will bring the production of furniture at home? According to Russian manufacturers, the retail price for such a kitchen reaches 35,000 rubles. When selling 8 products per month, the entrepreneur will receive revenue of 280,000 rubles. Net profit will be 91,000 rubles, and - 52%.

To start a business in this format, you do not need a large workshop: a room or a garage with an area of 25–30 m² is suitable for arranging a workshop. Dry and warm: humidity and temperature changes will spoil the wooden parts.

Since all labor-intensive operations are performed by third-party contractors, one hand tool is needed for the job. Useful transport for the delivery of materials to the workshop and finished products customers. The list of equipment includes:

power tools - drill, screwdriver, jigsaw, milling cutter, miter saw;
cutting tool - drills, crowns, cutters;
measuring - roulettes, rulers, corners;
hand tools - hammers, pliers, keys, screwdrivers;
laptop with programs for design and cutting;
freight transport.

To organize a business from scratch, an entrepreneur needs an assistant: it is difficult to unload heavy sheets of laminated chipboard on your own or assemble a kitchen from them.

The production of home furniture from cut parts does not require serious investments (apart from the purchase of transport). The entrepreneur will only have to stock up on tools and issue an IP:

Starting costs

If an entrepreneur specializes in kitchens, it is possible to assemble 8 sets 2.5 m long with purchased facades from MFD per month. Given that the cost of each product is around 14,500 rubles, it will be possible to estimate the current costs of the business:

Monthly expenses

Mini workshop for the production of furniture in the garage

When you have figured out how to start a furniture business from home, consider expanding your small business. The purchase of a basic set of processing machines will allow the entrepreneur to:

reduce the time for transportation of materials;
avoid chips and scratches on parts during transportation;
reduce costs by 10-15% due to self-fulfillment operations.

Furniture assembly with my own hands as a business requires a spacious room. The transition to independent cutting of materials is accompanied by the purchase of machines, each of which will require an area of 6–8 m². Therefore, an ordinary garage is not enough to equip a workshop; an entrepreneur needs to rent or buy a double box.

To implement a business plan for such a production in a garage format, you will need both the listed hand tools and equipment - machines:

drilling;
format-cutting;
drilling and filler;
edge facing.

Serving them alone is unrealistic. To increase labor productivity, they hire assistants - a measurer, a driver and an auxiliary worker.

Establishing a furniture manufacturing workshop in a garage is a capital-intensive business than assembling products from pre-cut parts. And when buying used machines, you will have to invest 1.7 million rubles in it:

Starting costs

When using special equipment, the furniture assembly shop in the garage will produce more products. In a month, the entrepreneur and assistants will have time to assemble and ship 15 kitchens. The expenses will be:

Monthly expenses

It is more difficult to sell such a quantity of products. Therefore, a businessman will have to attract furniture stores that provide them with wholesale discounts. You will receive 32,000 rubles for the kitchen, which will bring in 480,000 revenue per month. Net profit will be 144500, and profitability - 46%.

Opening of a full-fledged furniture workshop

A full-fledged furniture workshop is an enterprise that performs all technological operations - from cutting chipboard and before milling facades from MDF. The production business plan with calculations shows that doing business in this format allows you to:

reduce the cost due to the conveyor flow;
organize sales in retail chains.

How to set up a furniture shop

Rent and renovate a 350–400 m² space. It will house a production area, warehouses for materials and products, a rest room for employees and administration offices. Room requirements include:

distance to residential buildings 300 m;
heating and ventilation;
access to engineering networks;
the presence of a fire extinguishing system.

The workshop is equipped with a full-fledged technological line, which allows producing two or three kitchens per day. To complete furniture, the business plan provides for the purchase of such machines and equipment as:

drilling and filler;
trimming;
milling and copying;
format-cutting;
edge facing;
thermal vacuum press;
sandblasting installation (for matting glass and mirrors);
hand tool;
office equipment and office furniture;
computers and software for design and cutting;
cargo van.

The workshop staff includes: machine operators, support staff - designer, driver, accountant and sales manager.

Furniture shop business plan

To draw up a business plan, you need an analysis of all expense items, which includes: preparing the premises, purchasing equipment and creating a stock of materials for the first month of work.

Starting costs

Enterprises of this scale assemble 50 kitchens per month. Taking into account the need to purchase raw materials, the costs for this period will be:

Monthly expenses

To organize sales, the help of wholesalers is needed. Therefore, the price of the kitchen will drop to 28,000 rubles. With the release of 50 products per month, the business will bring 1.4 million rubles in revenue. Net profit will reach 275,000, and profitability - 25%.

Growth point: store opening

Furniture production - small business, weakness it is a sales organization. It is not difficult to make 50-80 kitchen sets per month, but you will have to try to find buyers for them.

It will be possible to increase the level of sales by showing potential customers the product not only on the screen of a designer laptop, but also in the form of a sample. To do this, you need your own furniture showroom.

How to start a furniture business

Opening a company store is not organizing a furniture production business from scratch: the entrepreneur has a production workshop. But this does not mean that the issue of arranging a retail outlet can be approached responsibly.

It is important to choose a good place for the salon. To sell premium furniture, you need a room in the city center, while budget furniture is in demand in residential areas and new building blocks. The area of the hall should exceed 300-350 m², otherwise it will not fit even two dozen products.

Showcases, racks and other commercial equipment for a furniture showroom are not needed. The list of required equipment includes:

bright signboard with backlight;
cash registers;
furniture for rest of workers;
office equipment.

Will have to look for sellers. These employees must both understand the technology of furniture production, and be able to captivate the client, convince them of the expediency of the purchase. Fire passive and lazy workers.

To make woodworking waste-free, open for solid fuel boilers.

When you have furniture production, it is possible to open a store with moderate investments: the owner does not need to invest in filling goods. But when you create both enterprises, there are expenses:

Starting costs

Why is it profitable to open your own salon? Use it to sell products at the same retail price without discounts to wholesalers. The sale of 50 kitchen sets per month will bring 1.7 million rubles in revenue. The net profit of the salon at the workshop is 355 thousand, and the total profitability is 26%.

What furniture is profitable to produce

And in a small business. when there is necessary equipment it is possible to produce any products - from soft ottomans to carved tables. But keep in mind that the manufacture of exclusive products is an unstable income. Give preference to products that are needed by the mass buyer.

Cabinet furniture. Made from MDF, laminated chipboard or solid wood kitchens, living room sets, hallways, wardrobes, shelving.
Furniture for children's rooms, educational institutions. It is made from the same materials, but with constant security control. Products must be certified.
Cushioned furniture. In the manufacture of sofas, ottomans, armchairs and beds, metal or wood frames, synthetic fillers, leather, and fabrics are used.
Office furniture. Products for institutions do not require sophistication and flamboyant design. But they must be durable, practical and ergonomic.
Commercial furniture. This category includes products for shops, catering establishments, pharmacies. The main requirements for it are strength and hygiene.
Country furniture. To withstand heat, cold and humidity. Therefore, it is made from stabilized wood, metal, plastic, rattan.

materials for furniture production

Materials for the production of furniture

modern wall or kitchen set are high-tech products that combine metal, composite panels, polymers and glass. When planning to open a furniture manufacturing business, an entrepreneur must imagine what he will have to deal with:

MDF. A material with a dense fibrous structure that withstands cutting, milling and carving. Covered with polymers or veneer.
Chipboard. For the manufacture of furniture, laminated boards are now used. A durable film gives them a look and protects them from damage.
fiberboard. The material is not durable, but safely tolerates cutting. Sheets of fiberboard sew up the back walls of cabinets and drawers.
array. A glued board made of oak, beech or maple is an expensive, but strong and durable material. They make premium furniture from it.
Glass. In production, glass and mirrors with a clean surface or with sandblasting are used. Stained-glass windows are found in expensive products;
accessories. To securely connect parts and increase the functionality of furniture, different components are used:
- handles, gas lifts, hinges, drawer guides, adjustable supports;
- self-tapping screws, corners, screeds, confirmations;
- polymer films, PVC and melamine edges;
- chrome and plastic accessories, roof rails;
- lighting systems.

How to find customers for a manufacturer

Faced with the activity of competitors, a novice entrepreneur will inevitably think about how to promote the furniture business. It is easier for masters with experience: for them, recommendations from people become the main source of orders. A beginner will have to try to find his target audience and organize the sale of products. What distribution channels are effective:

Press advertising. Glossy publications offer luxury furniture, and newspapers with free ads offer budget furniture.
Specialized hypermarkets. Large building profile stores allocate entire sections for household furniture and accept it for sale.
Corporate clients. For manufacturers of retail, pharmacy or office furniture, direct mailing of offers to potential customers is suitable.
Government clients. The official company has the right to furniture for schools, hospitals, administrative institutions.
affiliate sales. When looking for buyers on the recommendation of interior designers and construction and repair teams.
Social media. Promotion of the enterprise group on Instagram and VKontakte brings two to three orders per week.
Notice boards. To sell furniture on Avito and similar resources, they take attractive product photos and come up with vivid descriptions for them.
Own site. Attracting traffic to the company's website in search engines and through contextual advertising will help.
Own shop. Issuer different types furniture, it is more profitable for the enterprise to sell products at retail prices through a branded salon.

Conclusion

Furniture production is a business that, with a responsible attitude to business, will allow every three to four years to switch to new level. Gradually, the entrepreneur will acquire both a client base and useful connections with designers, builders, repair teams, large municipal and corporate customers in his city and from neighboring regions. This will help in increasing productivity and expanding the range without worrying about marketing.